C'est la Vie by Christian Lacroix, launched in 1990 by Dior Parfums, embodies the designer's penchant for drama and joie de vivre. The name itself, "C'est la Vie", is a quintessential French phrase meaning "that's life" or "such is life." Pronounced as "say lah vee", it carries an air of nonchalant acceptance, optimism, and an embrace of life's unpredictability. The phrase evokes imagery of Parisian café culture, the vibrancy of a bustling city, and a carefree attitude toward life’s pleasures and challenges. Its sentiment aligns perfectly with Lacroix's exuberant style and flair for celebrating the moment.
The 1990s, a time of significant cultural and societal shifts, provided the backdrop for this launch. Known as a transitional era, it saw the rise of minimalism in fashion, but also bursts of opulence and individuality on the runway. Supermodels reigned supreme, and designers like Lacroix pushed the boundaries of boldness and theatricality. Perfumes during this time often reflected a dichotomy between traditional femininity and the burgeoning modernity of the era. Women were embracing a blend of classic elegance and contemporary independence, and a fragrance called "C'est la Vie" would resonate as a confident declaration of living life authentically.
