C'est la Vie by Christian Lacroix c1990

C'est la Vie by Christian Lacroix: launched in 1990 and released by Dior Parfums. Created by Edouard Flechier.

Evil by Elvira c1990

In 1990, Elvira, the Mistress of the Dark, stepped into the world of fragrance with a perfume as bold and memorable as her iconic persona. Known for her gothic glamor and campy, tongue-in-cheek approach to horror, Elvira introduced a fragrance that aligned with her distinctive brand and her personal values. One notable and progressive aspect of the perfume was its commitment to cruelty-free production—a significant consideration in the beauty industry, where such ethical practices were only beginning to gain mainstream attention.

The decision to ensure that the fragrance was cruelty-free reflected the increasing awareness and demand for ethical choices among consumers in the early 1990s. By aligning her fragrance with cruelty-free standards, Elvira not only appealed to a more conscientious audience but also demonstrated that she wasn’t just a character in the horror world—she was a thoughtful businesswoman who aimed to lead by example. This made her perfume particularly appealing to fans who shared her ethics, as well as to a growing segment of the public seeking products that were not tested on animals.