C'est la Vie by Christian Lacroix c1990

C'est la Vie by Christian Lacroix, launched in 1990 by Dior Parfums, embodies the designer's penchant for drama and joie de vivre. The name itself, "C'est la Vie", is a quintessential French phrase meaning "that's life" or "such is life." Pronounced as "say lah vee", it carries an air of nonchalant acceptance, optimism, and an embrace of life's unpredictability. The phrase evokes imagery of Parisian café culture, the vibrancy of a bustling city, and a carefree attitude toward life’s pleasures and challenges. Its sentiment aligns perfectly with Lacroix's exuberant style and flair for celebrating the moment.

The 1990s, a time of significant cultural and societal shifts, provided the backdrop for this launch. Known as a transitional era, it saw the rise of minimalism in fashion, but also bursts of opulence and individuality on the runway. Supermodels reigned supreme, and designers like Lacroix pushed the boundaries of boldness and theatricality. Perfumes during this time often reflected a dichotomy between traditional femininity and the burgeoning modernity of the era. Women were embracing a blend of classic elegance and contemporary independence, and a fragrance called "C'est la Vie" would resonate as a confident declaration of living life authentically.

Evil by Elvira c1990

In 1990, Elvira, the Mistress of the Dark, stepped into the world of fragrance with a perfume as bold and memorable as her iconic persona. Known for her gothic glamor and campy, tongue-in-cheek approach to horror, Elvira introduced a fragrance that aligned with her distinctive brand and her personal values. One notable and progressive aspect of the perfume was its commitment to cruelty-free production—a significant consideration in the beauty industry, where such ethical practices were only beginning to gain mainstream attention.

The decision to ensure that the fragrance was cruelty-free reflected the increasing awareness and demand for ethical choices among consumers in the early 1990s. By aligning her fragrance with cruelty-free standards, Elvira not only appealed to a more conscientious audience but also demonstrated that she wasn’t just a character in the horror world—she was a thoughtful businesswoman who aimed to lead by example. This made her perfume particularly appealing to fans who shared her ethics, as well as to a growing segment of the public seeking products that were not tested on animals.