âGives your hair good body.â âEnriched with beer.â
Body On Tap was made by Bristol Meyers starting in 1978 and they had discontinued it after short 4 years not because of liability with it being associated with alcohol as many people believe, but simply because it didnât sell that well.
Body On Tap was made with 1/3 Budweiser brand beer, but didnât leave your hair with a beer smell, it had a fresh, clean scent that lasted nearly all day. The beer was not drinkable no matter what anyone may have thought at the time because, before it was used in any manufacturing processes, it was denatured. Budweiser didnât want to be publicly associated with the Body On Tap brand, especially a denatured alcohol product and for their own marketing reasons that beer was meant to be drunk and not poured on the head and may have not wanted to be blamed in any way if the product didnât make it.
To suit hair of every type, the shampoo came in an âoilyâ, ânormalâ and âdryâ formulas. According to reviewers, it made your hair shiny, smooth, frizz free and manageable with lots of volume. You could find it packaged in either a 7 oz, 11 oz and 15 oz size in a beer bottle shaped container and even in a small sample size and a promotional blister pack.
A label from a bottle of shampoo reads :
Their tagline was âbrewed with real beerâ.
Today you can find Body on Tap shampoo and Conditioner but this new formula has a new scent, some reviewers have mentioned that the fragrance isnât the same as they remember. The new formula is also thinner and lighter in color than you might remember.
Some detailed information used here was obtained by a blog post by Alan Taplow who âwas the division's purchasing manager when it was rolled out into the marketplace.â
Body On Tap was made by Bristol Meyers starting in 1978 and they had discontinued it after short 4 years not because of liability with it being associated with alcohol as many people believe, but simply because it didnât sell that well.
Body On Tap was made with 1/3 Budweiser brand beer, but didnât leave your hair with a beer smell, it had a fresh, clean scent that lasted nearly all day. The beer was not drinkable no matter what anyone may have thought at the time because, before it was used in any manufacturing processes, it was denatured. Budweiser didnât want to be publicly associated with the Body On Tap brand, especially a denatured alcohol product and for their own marketing reasons that beer was meant to be drunk and not poured on the head and may have not wanted to be blamed in any way if the product didnât make it.
To suit hair of every type, the shampoo came in an âoilyâ, ânormalâ and âdryâ formulas. According to reviewers, it made your hair shiny, smooth, frizz free and manageable with lots of volume. You could find it packaged in either a 7 oz, 11 oz and 15 oz size in a beer bottle shaped container and even in a small sample size and a promotional blister pack.
A label from a bottle of shampoo reads :
BODY ON TAP shampoo washes in the clean, full body your hair needs to be its most beautifulâŠand youâll love the fresh delicate fragrance. BODY ON TAP Balanced Shampoo has been specially formulated to meet the cleaning and conditioning needs of normal hair. Wet hair. Lather. Rinse. Repeat. BODY ON TAP is Ph balanced, non alkaline.
And safe for delicate or color treated hair. For body thatâs in beautiful condition, follow each shampoo with BODY ON TAP CONDITIONER.
Their tagline was âbrewed with real beerâ.
Today you can find Body on Tap shampoo and Conditioner but this new formula has a new scent, some reviewers have mentioned that the fragrance isnât the same as they remember. The new formula is also thinner and lighter in color than you might remember.
Some detailed information used here was obtained by a blog post by Alan Taplow who âwas the division's purchasing manager when it was rolled out into the marketplace.â
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