Mai by Shiseido c1968

Mai by Shiseido, launched in 1968, carries a name steeped in both cultural significance and poetic simplicity. The word "Mai" (舞) is Japanese, pronounced "mah-ee" in layman’s terms. In its native language, it refers to a traditional form of Japanese dance, often performed with grace and precision, evoking images of movement that is both fluid and controlled. This concept of "Mai" conjures a feeling of elegance, tranquility, and timeless beauty. The dance itself is a ceremonial performance, often associated with rituals and celebrations, where each step is measured and intentional. By choosing the name "Mai" for their fragrance, Shiseido may have sought to encapsulate these qualities in olfactory form, offering women a scent that mirrored the refinement, poise, and femininity of this ancient art form.

The name also evokes emotional imagery—one of quiet sophistication and deep cultural roots. Women of the late 1960s, a time of evolving societal norms and increasing individualism, would have likely been drawn to the notion of "Mai" as it bridged the gap between traditional elegance and modern femininity. The subtlety and grace associated with the word would have resonated with women seeking a perfume that captured not only their beauty but also their inner strength and allure. The delicate balance between tradition and modernity made the name and scent particularly evocative for women in Japan and beyond.

In terms of scent, the name "Mai" suggests a perfume that unfolds in delicate layers, much like the dance it is named after. The floral fragrance can be interpreted as a sensory dance, where each note, whether aldehydic, spicy, or powdery, moves gracefully into the next. The aldehydic top provides a clean, sparkling opening, reminiscent of the fresh, ethereal quality of air and light that accompanies the beginning of a dance. The floral heart, infused with spices, adds warmth and complexity, echoing the subtle passion and intensity of a dancer’s movements. Finally, the powdery base settles like the soft footfall of a dancer coming to rest, leaving behind a trail of sensuality and lasting femininity.

Hula by Roxy c1998

Hula by Roxy: launched in 1998. Roxy is a brand of women's surf and sportswear manufactured by Quicksilver since 1991.

Flair by Yardley c1952

Flair by Yardley: launched in 1952. First created by Yardley, then traded to Lentheric in 1964. Since 1999, it has been distributed by Mayfair Perfumes.

Prochaska and Edouardo Perfumes

The Prochaska perfumery, originally established in Prague by Franz Prochaska, has a rich history that reflects the evolution of fragrance craftsmanship in Europe. In its early years, the company garnered a reputation for quality and innovation, ultimately relocating to Vienna, Austria in 1847, where it continued to flourish. By 1925, the perfumery underwent a significant transformation and rebranded as Proka Parfumerie, marking a new chapter in its storied legacy. This transition was not merely a change of name; it represented a strategic division of the original Prochaska company into two distinct entities: Edouardo and Proka Parfumerie.

The rebranding to Proka Parfumerie was officially registered in 1927, solidifying its place in the perfume industry. This division allowed both brands to pursue their unique identities and market strategies while continuing to deliver quality fragrances to their clientele. The Proka line was distributed by Parfums Edouardo, linking the two entities and enhancing their reach within the competitive perfume market.

Under the leadership of Franz Prochaska, the brand cultivated a commitment to excellence that defined its products. The transition to Proka Parfumerie in Vienna showcased a blend of traditional craftsmanship with modern sensibilities, paving the way for innovative fragrances that catered to the evolving tastes of consumers in the 20th century. This history not only highlights the brand's adaptation to market changes but also emphasizes its enduring legacy within the world of perfumery. The Proka Parfumerie stands as a testament to the artistry and dedication that have characterized Austrian fragrance production for over a century.

Molinard Concreta

In 1925, Molinard created the first solid perfumes, called concreta. These solids were the genuine wax from the flowers. This alcohol free formula, is a very guarded secret and has even been patented by Molinard. It is more concentrated than any other perfume, and will last a lot longer as well. Even vintage concreta still retains a strong scent.Each sphere holds the equivalent of 1 liquid ounce of French perfume.

Sweet Earth by Coty c1972

History:

From 1972-1976, Coty released it's Sweet Earth line of perfume essences, soft mists, candles and colognes, but most importantly its solid perfume compacts. The solid perfume compacts came in single scents or trios based on a theme. Each compact had a sticker with a brief description of the scent enclosed which was attached inside the lid. At the time, several different solid perfume compacts were released.