Monday, December 22, 2014

Flair by Yardley c1952

Flair by Yardley: launched in 1952. First created by Yardley, then traded to Lentheric in 1964. Since 1999, it has been distributed by Mayfair Perfumes.

Fragrance Composition:

So what does it smell like? It is classified as a floral oriental fragrance for women with a chypre base.
  • Top notes: aldehydes, bergamot, lily, nutmeg
  • Middle notes: Bulgarian rose, gardenia, jasmine, mimosa
  • Base notes: oakmoss, patchouli, vanilla, sandalwood, musk and ambergris

Yardley's Flair was available in the following:

  • Perfume
  • Flairessent (a toilet water)
  • Lavanesque (a longlasting toilet essence that combines the richness of a perfume with the freshness of toilet water)
  • Cologne
  • Bath Oil
  • Talcum Powder
  • Dusting (Bath) Powder
  • Solid Perfume 

The New Yorker, 1952:
"Yardley has thought up Flair, a cheerful, saucy perfume, and Flairessence, a toilet water, which is lighter, but still more pungent, than cologne. "

The New Yorker, 1953:
"YARDLEY a language of loveliness Express your loveliness with Flair, Yardley's radiant new perfume. Flair was created— and named— for women of flawless taste and memorable distinction."

Vogue, 1956:
"Add Flair to your life dresses and does things with . . . flair. It's a new, in many forms— the perfume, from $5 (plus tax) . slightly sophisticated, lightly heady and delight- Look for Flair at the finest perfume counters. Flair by Yardley Yardley."

Harper's Bazaar, 1961:
"FLAIR is a domed pin— flashily fake. FLAIR is lizard in unexpected places. FLAIR is a waterfall earring, plunging over the top FLAIR IS A STUNNING NEW FRAGRANCE BY YARDLEY. FLAIR was born for the new clothes. . .a fragrance with a ...

Fate of the Fragrance:

Flair was sold under the Lentheric name but is now sold and distributed by Mayfair.

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