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Welcome to my unique perfume blog! Here, you'll find detailed, encyclopedic entries about perfumes and companies, complete with facts and photos for easy research. This site is not affiliated with any perfume companies; it's a reference source for collectors and enthusiasts who cherish classic fragrances. My goal is to highlight beloved, discontinued classics and show current brand owners the demand for their revival. Your input is invaluable! Please share why you liked a fragrance, describe its scent, the time period you wore it, any memorable occasions, or what it reminded you of. Did a relative wear it, or did you like the bottle design? Your stories might catch the attention of brand representatives. I regularly update posts with new information and corrections. Your contributions help keep my entries accurate and comprehensive. Please comment and share any additional information you have. Together, we can keep the legacy of classic perfumes alive!
Showing posts with label Guy Laroche. Show all posts
Showing posts with label Guy Laroche. Show all posts

Tuesday, September 6, 2022

Clandestine by Guy Laroche c1986

Clandestine by Guy Laroche, launched in 1986 through a collaboration with L’Oréal, carries an air of mystery from its very name. The word “Clandestine” stems from the Latin word “clandestinus”, meaning “hidden” or “secret,” and traveled through Old French into English. It’s pronounced "klan-DES-tin" — the middle syllable softly emphasized. The term conjures images of whispered rendezvous, forbidden romance, and shadowed intrigue — something intimate and thrilling, meant only for those in the know. There’s an undeniable allure to the idea of the clandestine — an emotional pull toward the forbidden, where danger and desire intertwine. It suggests a woman who holds a captivating secret, one she shares only with those she deems worthy.

The 1980s was an era defined by duality — a bold, opulent exterior masking an undercurrent of rebellion and reinvention. Power dressing reigned, with sharp-shouldered suits and cinched waists symbolizing women’s growing confidence and place in the corporate world. Big hair, bright makeup, and luxurious fabrics reflected a decade enamored with status and glamour, while music from Madonna to David Bowie explored themes of self-expression and reinvention. It was also a time of emerging sensuality — films like 9½ Weeks and Fatal Attraction showcased women who embraced their desires unapologetically. In perfumery, this era saw the rise of bold, statement fragrances — rich, potent, and unforgettable. Orientals and chypres dominated, with powerhouse scents like Dior’s Poison (1985) and Yves Saint Laurent’s Opium (1977) enveloping wearers in spicy, smoky clouds that demanded attention.

Sunday, February 8, 2015

J'ai Ose by Guy Laroche c1977

J'ai Ose by Guy Laroche: launched in 1977.  Created by Max Gavarry of IFF.

J'ai Ose, name means "I Dare" in French, was created by the designer Guy Laroche, promoted and marketed by the cosmetic company, Lancome, and backed by its parent, the giant French hair product and cosmetic multi-national, L'Oreal.

Saturday, October 25, 2014

Fidji by Guy Laroche c1966

When French fashion designer Guy Laroche launched Fidji in 1966, the name was no arbitrary choice. At the time, L’Oréal owned the Guy Laroche brand under its U.S. division, Cosmair. Lancôme, a smaller company then, had recently acquired L’Oréal’s Prestige division. It was Lancôme’s president, Jean Menet, who selected the name in an inspired moment of spontaneity. He spun a globe, searching for something short, memorable, and evocative — his finger landed on the Fiji Islands, an exotic, sun-soaked paradise in the South Pacific. The name was adapted to the French spelling, Fidji, giving it a more sophisticated, European air while preserving the allure of its tropical roots. Pronounced Fee-jee in French, the word conjures visions of distant shores, lush greenery, and the freedom of an untouched paradise.

The choice of Fiji as inspiration was no accident. Known for its stunning coral reefs, crystal-clear waters, and vibrant culture, the islands symbolized an escape to natural beauty and tranquility — an unspoiled Eden. For a fragrance, this imagery was perfect. Perfume has always been about transformation, and Fidji promised to transport the wearer to a faraway, idyllic place. The name evoked warmth, sensuality, and the carefree spirit of island life — a world apart from the structured, modern pace of the Western world.

The mid-1960s was a period of cultural revolution, often dubbed the "Swinging Sixties." It was an era defined by liberation — social, sexual, and creative. Fashion broke away from the restrained, ladylike silhouettes of the 1950s and embraced bold, geometric designs, mini skirts, and androgynous styles. Designers like André Courrèges, Paco Rabanne, and Pierre Cardin pushed futuristic, sleek lines, while Mary Quant revolutionized youth fashion with playful, daring cuts. Women were increasingly joining the workforce, pursuing independence, and redefining their roles in society. This spirit of change echoed in perfumery as well, with lighter, fresher, more modern scents emerging to reflect the new mood.

Thursday, January 9, 2014

Guy Laroche

Guy Laroche was born on July 16, 1923 near La Rochelle on France's Atlantic coast. Before he traveled to the USA, he worked briefly as a milliner even though he had no formal training. While he was in the United States, he studied manufacturing methods for ready to wear clothing.


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