Nuit de Longchamp by Lubin, launched in 1934, emerged during a period marked by a blend of pre-war optimism and the lingering shadows of the Great Depression. The early 1930s were a time when the world was grappling with economic instability, but Paris remained a beacon of cultural and artistic vibrancy. This period saw the rise of glamorous nightlife, with the city’s fashion and fragrance industries flourishing amid the economic challenges. Parisian society was captivated by the allure of luxury, which was a stark contrast to the widespread austerity. Lubin's choice of "Nuit de Longchamp" for the perfume reflects the enchanting and sophisticated atmosphere of the Parisian night.
The French phrase "Nuit de Longchamp" translates to "Night of Longchamp" in English. This name is a nod to the Longchamp area in Paris, known for its elegant and high-society associations. The name evokes the image of a night filled with luxury and exclusivity, perhaps linked to the grandeur of the Longchamp racetrack, which was a popular destination for the Parisian elite. By naming the perfume "Nuit de Longchamp," Lubin effectively connected the fragrance to a sense of high-class sophistication and nighttime allure, suggesting an evening of opulence and charm.
