Monday, November 18, 2013

Cocaina en Flor by Parera c1933

The Ethnographic Museum of Don Benito has chosen as part of October, the perfume Cocaina en Fleur "Cocaine in bloom" .

This perfume belongs to the brand Parera, founded in 1912 by Albert Parera i Casanova, representing the Catalan perfume industry and father of a male fragrance as legendary as Dandy.

The cologne "Cocaina en Flor" was born in 1933, driven by a strong newspaper advertising campaign, from ads found in magazines such as "Stamp" or "World Chart" to the continued presence in national newspapers such as ABC.

The virtues of this fragrance is described in profusion, presented as "mysterious perfume" and advertising promised an "unknown yet exquisite fragrance for the modern, soft and malicious, which provided a new and strange joy that captivates, it attracts, that spell. "











In addition, some ads were responsible to clarify that it contained drugs despite its name, as the Ethnographic Museum says that "the use of cocaine did not cause rejection in the early twentieth century."

This fragrance, 80 milliliters, is part of the elements that have the room that recreates the drugstore "Bernadette" that was in the Plaza of Spain, which, as noted by the Museum, "surti for much of the last century a variety perfumes and hygiene items and care for the body. "

So what does it smell like? It was classified as an aromatic fougere fragrance.






photo by ebay seller eurofinegifts




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