Tocade by Rochas was launched in 1994, a decade marked by significant cultural and social shifts. The early 1990s saw the aftermath of the economic boom of the 1980s, a period of optimism and consumerism, giving way to a more nuanced and introspective era. The rise of grunge fashion, alternative music, and a new wave of feminism were emblematic of this time. Women in the 1990s were increasingly asserting their independence, exploring their identities, and embracing a blend of modernity with a touch of nostalgia for past glamour. In this context, Tocade by Rochas emerged as a symbol of bold femininity and playful sophistication.
The choice of the name "Tocade" for this perfume is particularly significant. "Tocade" derives from the French word "toquade," which means "flirtation." This term evokes a sense of lightheartedness, spontaneity, and charm, capturing the essence of a fleeting romantic fancy or a whimsical attraction. The word itself carries connotations of playfulness and allure, making it an apt choice for a fragrance intended to embody the spirit of flirtation and joyful seduction.
In English, "toquade" translates to "flirtation," a term that perfectly aligns with the intended persona of the perfume. By naming the fragrance Tocade, Parfums Rochas aimed to convey a sense of whimsical charm and irresistible allure. This name suggests a fragrance that is not just a scent but an experience—a playful dance of notes that captivates and intrigues. It hints at a perfume that is meant to be worn with confidence and a touch of mischief, appealing to those who enjoy the art of subtle seduction and the thrill of romantic adventures.
"Tocade" is an appropriate name for a perfume because it resonates with the experiences and emotions of its intended audience. The 1990s woman who would be drawn to a fragrance called Tocade would likely be confident, independent, and open to exploring new facets of her personality. She would appreciate the blend of traditional and modern elements, much like the fragrance itself, which combines classic floral notes with a contemporary twist.
This woman would respond to Tocade with enthusiasm, finding in it a reflection of her own playful and flirtatious nature. The scent would serve as an extension of her personality, enhancing her charm and leaving a memorable impression on those around her. Tocade would become her signature, a fragrant expression of her joie de vivre and romantic spirit.
