La Fuite des Heures/Fleeting Moment by Balenciaga c1947

"La Fuite des Heures" or "Fleeting Moment" by Balenciaga is a classic fragrance that was launched in 1947. It's renowned for its elegant and timeless scent, capturing the essence of fleeting moments with its sophisticated blend of notes. Germaine Cellier, a prominent perfumer known for her bold and innovative creations, was the mastermind behind this iconic fragrance. By 1949, it had made its way to the USA, further solidifying its status as a beloved scent worldwide.

Robe d'Un Soir by Carven c1947

Robe d'Un Soir by Carven: launched in 1947. The name means "evening gown" in French.

Mouche by Rochas c1947

In 1947, the world was emerging from the shadows of World War II, and there was a palpable sense of renewal and glamour in the air. Marcel Rochas, a visionary in the world of fashion and fragrance, chose this moment to introduce his latest olfactory creation, "Mouche," at the height of post-war optimism and sophistication. This was a time when fashion and luxury were making a triumphant return, and Rochas aimed to capture this spirit with a perfume that exuded elegance and allure.

The name "Mouche" was a deliberate choice by Marcel Rochas, rich with symbolism and historical references. In French, "Mouche" translates to "fly" in English. Historically, "mouches" were small, black velvet beauty spots or patches worn by French courtiers in the 18th century. These patches were not only fashionable but also carried subtle meanings depending on their placement. They could signify coquetry, political allegiances, or even mourning.

Rochas, known for his meticulous attention to detail and sense of history, found inspiration in these historical nuances. Naming the perfume after his cat, Mouche, was a playful nod to both the French word's meaning and the historical use of the beauty patches. Just as these patches added a touch of sophistication and allure to the wearer's face, Rochas envisioned his perfume doing the same for its wearer's aura.

The association of roses with perfumery dates back centuries, rooted in their delicate fragrance and symbolic meanings. Roses are often considered the epitome of romance and femininity, making them a beloved and timeless ingredient in perfumes. Their essence can evoke feelings of love, beauty, and elegance, enhancing the overall allure of a fragrance like "Mouche."

Those who would have related to a perfume called "Mouche" in 1947 were likely individuals who appreciated luxury, sophistication, and a touch of historical charm. The name itself evokes images of elegance and refinement, reminiscent of a bygone era of courtly grace and glamour. For wearers, "Mouche" would have been more than just a perfume; it would have been a statement of style and sophistication, enhancing their allure and leaving a lasting impression.

Farnesiana by Caron c1947

Farnesiana by Caron: launched in 1947. The man who created Farnesiana was Michel Morsetti who started recreating the perfume in 1941, based on Ernest Daltroff's notes.