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Monday, March 2, 2015

Moustache by Rochas c1948

Moustache by Rochas: launched in 1948. Created by Edmond Roudnitska and Theresa Roudnitska.



Fragrance Composition:


So what does it smell like? It is classified as a classic lavender fougere fragrance for men. It starts off with a fresh, citrusy top with bergamot and bracing lavender, followed by a spicy, dry floral heart of geranium, rose and carnation, resting on a powdery base of musk and tonka bean.
  • Top notes: lime, bergamot, petitgrain, lemon, lavender, basil, verbena
  • Middle notes: spices, geranium, carnation, rose, jasmine, honey, fern
  • Base notes: sandalwood, patchouli, oakmoss, musk, amber, tonka, cedar, vanilla, pine, vetiver


Moustache was originally available in the following forms:
  • Parfum
  • Eau de Toilette Concentree (Extra Strength, introduced in 1971)
  • Eau de Cologne
  • Aftershave Lotion
  • Aftershave Balm
  • Deodorant
  • Soap

Moustache was reformulated at a later date and some of the original ingredients were removed.

New Version:


  • Top notes: lavender, basil, lemon verbena, petitgrain, bergamot and lemon
  • Middle notes: honey, carnation, jasmine, rose and geranium
  • Base notes: tonka bean, amber, musk, oakmoss, vanilla and cedar



Jet, 1952:
"It is Marcel Rochas' distinctive assortment of Parisian "bouquets," each of which has wide appeal. "Femme," is the ... A perfume for men, called "Moustache," has a scent of the outdoors — clean, crisp, windswept."

Apparel Arts - Volume 26, 1956;
"This eau de cologne carries the virile name of Moustache. For the first time in men's cologne, an atomizer is available. Marcel Rochas."

Apparel Arts, Volume 28, 1958:
"MOUSTACHE - the most important name in the world of well-groomed men. ...moustache is the only complete men's line of fine quality toiletries . . . truly masculine in aroma and packaging...includes cologne (with or without push button atomizers) - toilet water (much stronger than cologne) parfums - after-shave lotion (a quick refreshener)." 
 Town & Country, 1968:
"Moustache by Marcel Rochas is a combination of spices, wood roots, leaves, and citrus, at fine stores."

Cue, 1968:
"Speaking of Father's Day it's a good bet now to introduce him to Marcel Rochas' fragrance called "Moustache." This one has been "abroad" since 1949 and is almost a classic of spicy, woodsy, citrusy ultra-masculinity."

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