Moustache by Rochas c1948

Moustache by Rochas: launched in 1948. Created by Edmond Roudnitska and Theresa Roudnitska.

Fragrance Composition:

So what does it smell like? It is classified as a classic lavender fougere fragrance for men. It starts off with a fresh, citrusy top with bergamot and bracing lavender, followed by a spicy, dry floral heart of geranium, rose and carnation, resting on a powdery base of musk and tonka bean.

• Top notes: lime, bergamot, petitgrain, marjoram, lemon, lavender, basil, verbena
• Middle notes: rosemary, thyme, spices, serpolet, geranium, carnation, rose, jasmine, honey, fern
• Base notes: birch, rosewood, sandalwood, patchouli, oakmoss, musk, amber, tonka, cedar, vanilla, pine, vetiver

L'Amour de l'art, 1950:

"Moustache by Rochas: This smell stings...and yet it has a sweetness. It recalls an old eau-de-vie whose flavor it evokes. Whether they are hairless or not..men of taste are attached to this perfume of choice because they know very well that this mustache inevitably attracts their prey!"

Combat, 1953:

"Moustache de Rochas - Fruity touches and hints of lavender on a woody background - birch and rosewood - all dusted with thyme, nuanced with mosses and flowery with marjoram, serpolet and rosemary. How can one not think of the altered evenings of the Provençal mountains, when the thicket of the undergrowth distills its finest scents, and we are silent, two, in a hollow of moss, seized by the supreme delights of the hour and waits for the nocturnal spells, while, drunk, M. Seguin's goat hops towards its destiny."

Moustache was originally available in the following forms:

• Parfum
• Eau de Toilette Concentree (Extra Strength, introduced in 1971)
• Eau de Cologne
• Aftershave Lotion
• Aftershave Balm
• Deodorant
• Soap

Moustache was reformulated at a later date and some of the original ingredients were removed.

New Version:

• Top notes: lavender, basil, lemon verbena, petitgrain, bergamot and lemon
• Middle notes: honey, carnation, jasmine, rose and geranium
• Base notes: tonka bean, amber, musk, oakmoss, vanilla and cedar

Jet, 1952:

"It is Marcel Rochas' distinctive assortment of Parisian "bouquets," each of which has wide appeal. "Femme," is the ... A perfume for men, called "Moustache," has a scent of the outdoors — clean, crisp, windswept."

Apparel Arts - Volume 26, 1956;

"This eau de cologne carries the virile name of Moustache. For the first time in men's cologne, an atomizer is available. Marcel Rochas."

Apparel Arts, Volume 28, 1958:

"MOUSTACHE - the most important name in the world of well-groomed men. ...moustache is the only complete men's line of fine quality toiletries . . . truly masculine in aroma and packaging...includes cologne (with or without push button atomizers) - toilet water (much stronger than cologne) parfums - after-shave lotion (a quick refreshener)." 

 Town & Country, 1968:

"Moustache by Marcel Rochas is a combination of spices, wood roots, leaves, and citrus, at fine stores."

Cue, 1968:

"Speaking of Father's Day it's a good bet now to introduce him to Marcel Rochas' fragrance called "Moustache." This one has been "abroad" since 1949 and is almost a classic of spicy, woodsy, citrusy ultra-masculinity."

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