Toujours Toi by Corday: launched in 1951. The name means "Always You" in French and is a flanker to Toujours Moi (Always Me) perfume.
Fragrance Composition:
So what does it smell like? It is classified as a floral fragrance for women and was described as "haunting, delicate" and "woodsy, exotic" with a Bulgarian rose undertone.
- Top notes: aldehydes, neroli, lily, bergamot, hyacinth
- Middle notes: Bulgarian rose, lily of the valley, Sambac jasmine, ylang ylang, tuberose
- Base notes: orris, civet, musk, vetiver, cedar, ambergris, benzoin, vanilla, sandalwood, patchouli, opoponax
L'Atlantique, 1952:
"Thirty years as a top-selling perfume is the record behind Corday's 'Toujours Moi'; to celebrate such fame a sister perfume was brought out last summer, 'Toujours Toi'. The row of Corday bottles on the dressing table must also include 'Fame', a light perfume, if one is blond, or 'Tzigane', a spicy scent for brunettes. 'Jet' is discreet enough for all complexions."
Bottles:
Toujours Toi was available in parfum and eau de parfum.- 2 oz parfum bottle stands approximately 4 1/8" tall.
- 1 oz parfum bottle stands just over 3 1/2" tall.
- 1/2 oz parfum bottle stands 3" tall.
- 1/8 oz parfum mini bottle stands approximately 1 3/4" tall.
- 1/8 oz Cordette brass purse parfum flacon.
- 4 oz eau de parfum concentree bottle. stands 5" tall.
- 2 oz eau de parfum concentree bottle stands 4 1/4" tall.
- 1/2 oz eau de parfum concentree bottle.
Town & Country - Volume 107, 1953:
"Corday's delightful French import: a quarter-ounce of Toujours Toi with Marcel Franck's mother-of-pearl atomizer."
"Toujours Toi," a perfume bottle for Corday, in clear glass, with gilded detail, with label, sealed in box. Paper loss, interior stain. Ht. 3 3/4". Photo by Rago Arts.
Vintage 1950s Corday Toujours Toi & Toujours Moi perfume bottles in the original presentation case. The case is covered in ivory silk with a gold thread design and measures 3 1/2"diameter. The pair of mini perfume bottles each measure only 1 1/2" tall. The Toujours Toi bottle is entirely covered in gold enamel. Photo from worthpoint.
Toujours Toi parfum bottle, stands 3" tall. Photo from worthpoint.
1/2 oz parfum bottle stands 3" tall. Photo from worthpoint.
Vintage 1950s Toujours Toi perfume ensemble. It features a 1/2 ounce bottle of eau de parfum and a 1/8oz. mini bottle of parfum. This set comes in original shipping box, Corday tissue paper and a jewelry style box for containing the perfume. Photo from worthpoint.
2 oz eau de parfum concentree bottle stands 4 1/4" tall. Photo from worthpoint.
1/8 oz parfum mini perfume bottle, entirely enameled in gold. Photo from ebay seller itsnotme.
Vintage 1950s Toujours Toi perfume ensemble. It features a bottle of eau de parfum and a bottle of parfum. This set comes in original Corday tissue paper and a jewelry style box for containing the perfume. Photo from delcampe seller Mausi1
Period Advertisements:
In 1951 prices for the Toujours Toi perfume ranged from $5.40 to $12.00.
Corday's TOUJOURS TOI, original retail prices shown in the 1960 American Druggist Blue Book:
- Cordette, $3.75
- Eau de Parfum, 2 oz. ea $5.00
- Eau de Parfum, 4 oz. ea $9.50
- Parfum, 1/4 oz. ea $7.50
- Parfum, 1/2 oz. ea $13.50
- Parfum, 1 oz. ea $25.00
- Parfum, 2 oz. ea $45.00
Fate of the Fragrance:
Discontinued, date unknown. Still being sold in 1970.
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