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Vintage Perfumes For Sale

Wednesday, October 18, 2017

Femme du Jour by Corday c1926

Femme du Jour by Corday: launched in 1926. The name means "Woman of the Day" in French.



Fragrance Composition:


So what does it smell like? It is an opulent fruity floral perfume, described as having a "spring-like daintiness". I have no published notes on this fragrance. I would need a sample to tell you what it smells like.
  • Top notes: fruit notes
  • Middle notes: floral notes
  • Base notes:


Cue, 1950:
"Another appropriate perfume is Corday's "Femme du Jour" — for Mother is certainly the "woman of the day" — a blend of flower scents. Cordette purse flacon $2. Other sizes $4.50 to $8.50."

Harper's Bazaar, 1956:
" "Femme du Jour" — a serene and subtle interpretation of the fruits-with-flowers theme. By Corday."



Period Advertisements:

The Evening Leader, 1928:
"CORDAY PRESENTS. A PRECIOUS PERFUME. A dream within a fragrance— rich—and splendid- and languorous. FEMME DU JOUR. (Woman of the Day). It's new!

The Indianapolis News, 1928:
"Corday's "Femme de Jour" Perfume, $1.50. This luxurious and alluring perfume is now available in this small purse size flacon of Corday's entrancing Femme du Jour"

Modesto Bee, 1931:
"Corday's Quand?, Orchidee Bleue, Toujours Moi, Femme de Jour, Le Pois de Senteur, $1.50 to $12.50."


The New Yorker, 1949:
"Your choice of these long-lasting French fragrances: Corday's TOUJOURS MOI or POSSESSION at $2.50; FAME, ROMANTIQUE, L'ARDENTE NUIT or FEMME du JOUR at $2.00; JET at $1.75. All prices plus tax."


Bottles:

The deluxe parfum bottle for Femme du Jour is made up of jet black opaque Baccarat crystal, with the name in gold serigraphy on the front. The small square glass stopper is entirely gilded. The bottle was Baccarat model number 625 created in 1926 and was also available in clear crystal. It was housed inside of a vibrant red silk presentation box adorned with gilded paper trim. This bottle was available in five sizes: 2 1/2 oz, 2 oz, 1 oz,  1/2 oz and 1/4 oz.

  • The 2 1/2 oz bottle retailed for$18.00in 1927.
  • The 2 oz bottle originally retailed for $16.50 in 1926. 
  • The 1 oz bottle retailed for $6.50 in 1927. 
  • The 1/2 oz size retailed for $3.50 in 1927.
  • The 1/4 oz size retailed for $1.50 in 1928.









Mini perfume, stands 1 1/2" tall. Photo from worthpoint. c1940s-1950s.





Fate of the Fragrance:

Production halted because of WW2. Still being sold in 1956. Discontinued, date unknown.



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