Please understand that this website is not affiliated with any of the perfume companies written about here in any way, it is only a reference page and repository of information for collectors and those who have enjoyed the classic fragrances of days gone by.

One of the goals of this website is to show the present owners of the various perfumes and cologne brands that are featured here how much we miss the discontinued classics and hopefully, if they see that there is enough interest and demand, they will bring back these fragrances!

Please leave a comment below (for example: of why you liked the fragrance, describe the scent, time period or age you wore it, who gave it to you or what occasion, any specific memories, what it reminded you of, maybe a relative wore it, or you remembered seeing the bottle on their vanity table), who knows, perhaps someone from the company brand might see it.

Vintage Perfumes For Sale

Sunday, November 17, 2013

You're The Fire by Yardley c1973

You’re the Fire by Yardley: launched in 1973.

With tag lines such as these: “The heat of your body releases the scent.” and “Natural body heat releases the all-consuming fire of this bright, scintillating scent.” who couldn’t resist the call of this smoldering-incense infused perfume.

Fragrance Composition:

So what does it smell like? It was classified as a spicy floral oriental fragrance for women.
  • Top notes: bergamot, lavender, clove, and nutmeg
  • Middle notes: jasmine, rose, and orange blossom
  • Base notes: patchouli, cedar, and vanilla

A 1973 ad reads:
“You’re the Fire”…your own warmth releases the scent. An exciting new idea from Yardley. Skin incense…you bring it to life. The way it reacts with your body chemicals produces its very personal fragrance. Splash it, spray it or powder it on and watch what happens.”

A 1974 ad reads:
“Keep your cool while you light a few fires Yardley's refreshing Inscents cologne spray Two vavoom ounces. You’re the Fire Spray.”

Another 1974 ad reads:
“You’re The Fire. by Yardley. Yardley introduces a new way to burn incense, Skin scents by Yardley because no fire is as exciting as the one in you.”

You’re the Fire was available in the following:

  • 1 oz Skin Incense Spray Cologne
  • 2 oz Skin Incense Oil Splash
  • 2 oz Skin Incense Spray Cologne
  • 4 oz Skin Incense Oil Splash
  • 5 oz Dusting Powder

Fate of the Fragrance:

By 1978, the fire in You’re the Fire was dying and it was often given away as a gift with purchase of other Yardley cosmetics and perfumes. It was only a matter of time and it was discontinued shortly afterwards.

Recently, The Vermont Country Store started carrying a newly reformulated version:

"So many of you were looking for this soft, oriental floral fragrance originally introduced by Yardley in 1973—but unfortunately discontinued—that it has now been relaunched and reformulated while, keeping it close to the original formula. 
With top notes of bergamot, lavender, clove, and nutmeg; middle notes of jasmine, rose, and orange blossom; and base notes of patchouli, cedar wood, and vanilla, its aroma, ignited by your body heat, will light your fire. 30 ml. (approx. 1 oz.) splash bottle."

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