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One of the goals of this website is to show the present owners of the various perfumes and cologne brands that are featured here how much we miss the discontinued classics and hopefully, if they see that there is enough interest and demand, they will bring back these fragrances!

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Vintage Perfumes For Sale

Monday, December 26, 2016

MW de Messire c1972

MW de Messire: launched in 1972 in association with Jean d'Albret/Orlane. In USA in 1973.  It was created for the young career orientated women of action who are tiring of the more flowery perfumes.

The MW stands for "Modern Woman", however, a blurb in a newspaper article mentioned that "MW" stands for "whatever you want it to be" and that the fragrance was unisex.

Fragrance Composition:

So what does it smell like? It is classified as a chypre fragrance for women. I have no official notes other than what is listed below.
  • Top notes: citrus
  • Middle notes: spices
  • Base notes: woods, oakmoss

Described as "fresh, light, citrus, woody, spice, It suggests wild, woody forests and hills with lots of fresh misty smells in the air. It's fresh without being overpowering. A brief mention in a newspaper article stated that it "is a fragrance light enough to be worn by men and women alike." The scent is described as "light with just a dash of spice to lend a fresh inviting air."

Soap, 1975:
""MW" is a re-interpretation of the old chypre concept: based on oak moss it is quite earthy and rich, without sweetness."

The fragrance was available in the following products:
  • 1/4 oz Parfum Splash
  • 1/2 oz Parfum Splash
  • 1 oz Parfum Splash
  • 1/4 oz Parfum Spray
  • 2 oz Eau de Toilette Splash 
  • 4 oz Eau de Toilette Splash
  • 7 oz Eau de Toilette Splash
  • 2 oz Eau de Toilette Spray
  • 4 oz Eau de Toilette Spray

Fate of the Fragrance:

Discontinued in 1977 with the closing of the independent Jean d'Albret company. According to various vintage newspaper advertisements the Jean d'Albret name was co-branded alongside Orlane, who had acquired the Jean d'Albret brand and other associated fragrances such as Ecusson and Casaque in the 1960s. 

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