Monday, December 26, 2016

MW de Messire c1972

MW de Messire: launched in 1972 in association with Jean d'Albret/Orlane. In USA in 1973.  It was created for the young career orientated women of action who are tiring of the more flowery perfumes.

The MW stands for "Modern Woman", however, a blurb in a newspaper article mentioned that "MW" stands for "whatever you want it to be" and that the fragrance was unisex.

Fragrance Composition:

So what does it smell like? I have no official notes other than what is listed below.
  • Top notes: citrus
  • Middle notes: spices
  • Base notes: woods

Described as "fresh, light, citrus, woody, spice, It suggests wild, woody forests and hills with lots of fresh misty smells in the air. It's fresh without being overpowering. A brief mention in a newspaper article stated that it "is a fragrance light enough to be worn by men and women alike."

The scent is described as "light with just a dash of spice to lend a fresh inviting air.

The fragrance was available in the following products:
  • 1/4 oz Parfum Splash
  • 1/2 oz Parfum Splash
  • 1 oz Parfum Splash
  • 1/4 oz Parfum Spray
  • 2 oz Eau de Toilette Splash 
  • 4 oz Eau de Toilette Splash
  • 7 oz Eau de Toilette Splash
  • 2 oz Eau de Toilette Spray
  • 4 oz Eau de Toilette Spray

Fate of the Fragrance:

Discontinued in 1977 with the closing of the independent Jean d'Albret company. According to various vintage newspaper advertisements the Jean d'Albret name was co-branded alongside Orlane, who had acquired the Jean d'Albret brand and other associated fragrances such as Ecusson and Casaque in the 1960s. 

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