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Welcome to my unique perfume blog! Here, you'll find detailed, encyclopedic entries about perfumes and companies, complete with facts and photos for easy research. This site is not affiliated with any perfume companies; it's a reference source for collectors and enthusiasts who cherish classic fragrances. My goal is to highlight beloved, discontinued classics and show current brand owners the demand for their revival. Your input is invaluable! Please share why you liked a fragrance, describe its scent, the time period you wore it, any memorable occasions, or what it reminded you of. Did a relative wear it, or did you like the bottle design? Your stories might catch the attention of brand representatives. I regularly update posts with new information and corrections. Your contributions help keep my entries accurate and comprehensive. Please comment and share any additional information you have. Together, we can keep the legacy of classic perfumes alive!

Saturday, February 23, 2013

Molinelle Perfumes



1929- Molinelle (London), Ltd.. has been registered in England as a private limited company with an authorised capital of £4,000, to acquire the business carried on at 35-39, Maddox Street, London, W., as " Molinelle," together with the trademark, Molinelle.


Established by Stanley Frederick Coles, a perfumer, at 49 Roland Gardens, London in 1928; active throughout the 1930’s. Also known as De Kama Molinelle; used Czech glass, Hoffman butterfly mark.

The perfumes were imported into the United States by CW Davenport.




  • 1930 Gardenia (subtle)
  • 1930 English Rose (a spicy rose geranium scent)
  • 1930 Beau Geste (for sportswomen)
  • 1930 No. 29 (an exotic floral bouquet)
  • 1932 Lilac (fresh)
  • 1935 Streamline
  • 1936 Venez Voir




Arts & Decoration, 1932:
"LILAC, the newest addition to the Molinelle line of exquisite perfumes, bottled in London. $18.50. $35.00 and $65.00. GARDENIA in its glass case; $18.50. $35.00 and $65.00. ENGLISH ROSES, BEAU GESTE and NO. 29 in the Cupid bottle, $8.50, $18.50, $35.00, and $65.00."

The New Yorker, 1935:
"Molinelle: Streamline is new, feminine, and tangy withal."

Harper's Bazaar, 1935:
"Molinelle's "Streamline" is superb. One ounce, $15. "


The New Yorker, 1936:
"These fragrances bv Molinelle are loved by London ladies. English Roses, in its crystal Cupid bottle, is redolent of rare roses a-bloom in English gardens. Venez Voir is lure imprisoned for moods of high Romance."

The New Yorker, 1936:
"Molinelle is out with Venez Voir, and Yardley with Bond Street, both particularly seductive floral blends."


The New Yorker, 1936:
"Venez Voir is lure imprisoned for moods of high Romance. Give witchery this Christmas — give Perfumes Molinelle. At the better shops. By Royal Decree, the English Rose is the official Coronation flower!Venez Voir in Gold-and-Jet $12.50. English Rose in 2 ounce Cupid bottle $30."


Scribners, 1937:
"From England, too, is a new Molinelle perfume—light, fresh, piquant with the fragile scent of the early English Rose to keep your memory alluringly with her."

Vogue, 1937:
"So it's Perfumes Molinelle again, for giving and for getting. Exciting real flower fragrances straight to you from London. Elusive . . . subtle . . . exquisite ... six favorite odors in Cupid Cameo crystal bottles. From five to fifty dollars."

The British Magazine, 1946:
" Molinelle perfumes will delight the luxury loving. There are several fragrances — English Roses, a spicy rose geranium scent; No. 29, an exotic blend; Beau Geste, a light delicate bouquet; and an unusual Gardenia, restrained and subtle."

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