In 1907, Coty released a a floral perfume named L’Effleurt, housed inside of a Baccarat flacon with a Rene Lalique designed label. Marketed with the slogan ‘Somewhere inside romance blossoms’ and "Fragrance of dream gardens - delicately accentuating the loveliness of flower women."
In 1990, Coty released L’Effleur. It was produced in a cologne spray, foaming bath powder, body lotion, sachets, fragranced candles, talcum powder, perfumed soaps, dusting powder, keepsake boxes and special gift sets.
It may not have been popular at the time, so in 1912, it was repackaged and housed inside of a Rene Lalique flacon that featured as molded glass label showing a woman rising out of a swirl of vapor, which hearkens back to the origin of the word perfume, comes from the Roman, "per fumum", which means "through smoke". This perfume seems to have been discontinued around 1938, probably because of wartime.
Lalique flacon, photo by Rago Arts
Lalique designed bottle with the briar stopper. From a 1923 advertisement.
Coty Inc. developed the fragrance L'Effleur, influenced by the period revival. Victoria magazine contributing editor Cynthia Hart designed the perfume's packaging. Cynthia Hart used fresh flowers and authentic antique Victorian scrap diecuts and fabrics to create gorgeous designs that appealed to many women.
,So what did it smell like? It's composition was based on its original perfume notes from 1907 but was reformulated with modern ingredients. What resulted was a crisp floral-green fragrance (notes of citrus, aldehydes, fresh cut flowers and greens).
This perfume seems to have been discontinued sometime around 1995-1996. L'Effleur is a discontinued perfume and can be found on ebay.