Transparence by Houbigant launched in 1939, although its trademark record shows it was first used in 1931.
An ad from 1940 reads:
Drug & Cosmetic Industry, 1940:
The New Yorker, 1940:
Women's Guide to Europe, 1954:
Harper's Bazaar, 1956:
So what does it smell like? It is classified as a light aldehydic floral fragrance for women, however, I have no published notes on this perfume. It was described as "bright" and youthful and sporty.
- Top notes: aldehydes
- Middle notes:
- Base notes:
An ad from 1940 reads:
"TRANSPARENCE by HOUBIGANT. The essence of femininity in a tender haunting fragrance so new and so lovely you'll love wearing it on every momentous occasion."
Drug & Cosmetic Industry, 1940:
"Houbigant introduces its newest perfume, Transparence — a perfume that evidences unusual character and interest for even the most sophisticated. The beautifully shaped crystal flacon reposes in a white pique-effect coffret."
The New Yorker, 1940:
"Houbigant has a brand new perfume, Transparence, which is supposed to reflect your personality, whatever. My own being in a harried state at the moment, I can't say for sure whether it works."
Women's Guide to Europe, 1954:
"Houbigant, 19 Rue du Faubourg Saint-Honore. ... young women; "Demi-jour"— tea-for-two sort of perfume; "Fougere Royale"— for men; "Presence"— velvety, lasting; "Quelques fleurs"— fresh, flowery; "Transparence"— young, for sports."
Harper's Bazaar, 1956:
""Transparence" — a bright, clear, singing kind of scent, created by Houbigant. One and half ounces, $25."
Bottles:
The deluxe crystal bottles came in three sizes and were probably made by Verreries Brosse or Pochet et du Courval, but not Baccarat.
original flacon, photo by ebay seller days_gone_collection
1950s mini flacon, photo by monalisa
Fate of the Fragrance:
This perfume was only around for a few years before being stopped by WWII, it was then brought back in 1947 and discontinued around 1958.
No comments:
Post a Comment
All comments will be subject to approval by a moderator. Comments may fail to be approved if the moderator deems that they:
--contain unsolicited advertisements ("spam")
--are unrelated to the subject matter of the post or of subsequent approved comments
--contain personal attacks or abusive/gratuitously offensive language