Wednesday, November 13, 2013

Choisi by D'ruvyl

On April 3, 2012, I came across a 1925 ad for the Choisi line of toiletries by a scarce company named D'ruvyl. I had never heard of this company before and was only able to obtain info about it from the advertisement. It seems they had offices in New York and Cleveland. Their French sounding name lent an air of sophistication to their humble American roots.

The Choisi line included parfums, face powders and face creams. the line probably didn't last very long as I cannot find any other reference to it.


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