Wednesday, November 6, 2013

Find Perfume Suited to Type

The Montreal Gazette- Aug 30, 1948 - Find Perfume Suited to Type:

To each his own smell. That’s the word of a Hollywood beauty expert. 

“Perfume is the final touch of good grooming which every woman should have, “ he declared. “But she should be careful in choosing her perfume. It should be soft, not too obvious, sweet; it should stay close to the body. Above all, it should suit her personality.”

He named 10 screen personalities and told what odors they should wear:
  • Lana Turner - medium -heavy odor, warm floral, not too oriental.
  • Hedy Lamarr - warm, earthy, amber type perfume.
  • June Allyson - light, delicate, resembling spring blossoms
  • Betty Grable - vivacious and spicy perfume for spicy gal.
  • Rosalind Russell - subtle and warm floral smell; gardenia type
  • Jane Powell - fresh and light as a lilac bouquet
  • Ingrid Bergman -warm, slightly floral
  • Greer Garson - soft, sweet, cool, lily like
  • Bette Davis - exotic, woody, but not sweet or floral
  • Marjorie Main - warm, outdoorsy odor.

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