Xi'a Xi'ang by Charles of the Ritz: launched in 1987, in 1990, it was released under the Revlon name. " Pronounced, "See Ah See Ang", meaning "Imagination". It was called the "Fragrance of the Imagination.
In the book "The Discourse on Advertising" , author Guy Cook, notes that the perfume's logo is reminiscent of a stylized calligraphy of the two Chinese characters meaning "Distant Thoughts" and "Daydream".
Revlon contracted Chinese born, television star and national symbol, Yue-Sai Kan to front the promotion for the perfume across the USA. Ms. Kan traveled to higher end department stores to demonstrate the perfume on eager female customers. Her little ritual included that the woman extend her hand, palm up and Kan would spray the inside of the wrist with the cologne version of the $150 an ounce perfume.
Fragrance Composition:
So what does it smell like? It is classified as a subtle Oriental fragrance for women with citrus, floral, spice and fruit overtones.
- Top notes: aldehydes, bergamot, lemon, peach, cinnamon, chamomile, pimento and mandarin orange
- Middle notes: plum, jasmine, rose, gardenia, orchid, orange blossom, lily of the valley, carnation, lilac and ylang ylang
- Base notes: raspberry, amber, benzoin, cedar, musk, sandalwood, oakmoss, tonka, patchouli and vanilla
Bottles:
The fragrance came in pink frosted ‘snuff-box’ shaped bottles embossed with Chinese styled trees. The bottles were made by Pochet et du Courval in France.
Xi'a Xi'ang was available in pure perfume, eau de cologne, eau de toilette, "soft pearls cologne splash", dusting powder and "perfumed body silk". The soft pearls cologne had tiny pearl-like spheres floating in the fragrance of Xi'a Xi'ang .
Fate of the Fragrance:
Xi'a Xi'ang was discontinued around 1995.
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