Wednesday, April 23, 2014

Le Gui by Duvelle

Le Gui by Duvelle: launched in 1925. The name means "mistletoe" in French.

Duvelle was a subsidiary of  Doran Cosmétiques Laboratories.

Discontinued in the 1960s.

Drug and Cosmetic Industry - Volume 41, 1937:
"Doran Cosmetique Laboratories offers "Le Gui" parfum, a delightfully sophisticated odor packaged in six different gay pastel colored bottles, jade, blue, orchid, maize, rose, and nile. It is available in five sizes. BENJAMIN ANSEHL CO."

American Druggist Blue Book, 1960:
LE GUI TOILETRIES: 
  • Bath Powder, 6 oz $2.50 
  • Cologne, 1 oz,  $1.25
  • Cologne 4oz, $3.00
  • Solid Perfume, 1 dram, $1.75 
  • Perfume 1 dram, $2.25
  • Perfume 2 dram, $3.75
  • Perfume 4 dram, $6.75
  • Perfume, 1 oz, $12.50
  • Talcum Powder 3 oz, $1.50
  • Toilet Water, 4 oz, $4.50


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