Sunday, April 6, 2014

Les Parfums Sterlé

Les Parfums Sterlé, was established by Pierre Sterlé in Paris; a jewellery company, launched a range of fragrances in 1950’s.

It was in 1955 that Sterlé began to have his first financial difficulties. The launch of his two perfumes, Huit-Huit and  Diam, were a financial disaster. He had refused, as usual, to take into account the cost of manufacture, and as a result was forced to sell the product for below the cost price.

The perfumes of Sterlé:
  • 1955 S Eau de Sterlé
  • 1955 Andantino
  • 1955 Diam
  • 1955 En Revant
  • 1955 Lecon d'Amour
  • 1955 Eau Forte
  • 1955 Irradiance
  • 1955 Monsieur Sterlé
  • 1956 Huit-Huit
  • 1960 Tertio

  • Huit Huit (Eight -Eight) described as sweet and fruity with a note of Bulgarian rose, orris, violet, honey, vanilla and amber, name refers to the 2 gold wedding rings placed together, or more precisely, the name of a diamond size used by Sterlé.
  • Diam: a floral oriental perfume.
  • Tertio:  The French word “Tertio" in English means "thirdly."

Femina, 1955:
"Le 8-8 (nom d'une taille de diamant) de Sterlé, à base de rose bulgare."

The Corpus Christi Caller-Times, 1956:
"Huit-Huit" features a clever idea in the crystal stopper of its bottle, which is cut with facets like an octagonally shaped diamond solitaire. An 18-carat gold wedding ring makes a collar around the neck of the bottle, -and can be removed lor wear if required."

Jardin des arts - Volume 2, 1956:
"Perfume "Huit-huit", created by Sterlé. Bottle cut crystal set with a braided gold chainmail ring."

Eugene Fodor's France, 1958:
"Sterle - "Huit-huit", fruity and gay. Weil. "Antilope," "Zibeline," "Noir," "Cassandra." Worth. "Je Reviens," fresh, light, and distinctive; "Dans la Nuit," a haunting fragrance; "Imprudence," which has been described as an "invitation to seduction."

L'Art et la mode, 1958:
"STERLE delicious perfume "Huit-huit," the precious fragrance of all, now has its bottle-Spray Atomizer, tubular container canted white crystal and black enamel cap: chic, very convenient."

L'Art et la mode, 1959:
"Remember if you already know; this is, for example, the magnificent "Diam" of Sterlé second perfume jeweler since Sterlé has combined so closely - and so happily, let us say - the art of jewelry to the art of the perfumer."

Guide to Europe, 1963:
""Huit-Huit" — (delicate, warm, tenacious, for brunettes and mature women)."

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