Monday, August 4, 2014

Morana Inc. Imported Perfume Bottles by Julien Viard

The American Perfumer and Essential Oil Review, Volume 16, 1922:
"Beginning with this issue, the usual insert of Morana, Inc. which appears between advertising pages 16 and 17, has been increased to six pages, at which size it will continue until the further growth of the business makes necessary the use of larger space. The increase in the size of the insert is due to the addition of an imported bottle department. As was reported in the last issue, Morana, Inc. have secured the exclusive American agency of C. and J. Viard and R. Mouquet glass bottle designers and manufacturers of Montreuil, Seine, France. This insert is another example of a sagacious advertiser recognizing the value of this kind of display, which gives prominence to his own products, and incidentally livens up the advertising section as a whole, and we are told stimulates the interest of the casual reader in the contents of the entire journal."

Morana, Inc developed into IFF, read  about that here.

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