Please understand that this website is not affiliated with any of the perfume companies written about here in any way, it is only a reference page and repository of information for collectors and those who have enjoyed the classic fragrances of days gone by.

One of the goals of this website is to show the present owners of the various perfumes and cologne brands that are featured here how much we miss the discontinued classics and hopefully, if they see that there is enough interest and demand, they will bring back these fragrances!

Please leave a comment below (for example: of why you liked the fragrance, describe the scent, time period or age you wore it, who gave it to you or what occasion, any specific memories, what it reminded you of, maybe a relative wore it, or you remembered seeing the bottle on their vanity table), who knows, perhaps someone from the company brand might see it.

Vintage Perfumes For Sale

Thursday, October 23, 2014

Parfums Astrologique Cie

Parfums Astrologique Cie was established in 1930. They were located at 730 Fifth Avenue, New York City. The company was still in business in 1936, but may have closed down shortly after as I cannot find any advertising past this date.

Their gimmick was to assign each astrological sign a different perfume. This was the first time in history that a perfume house had done this, quite ahead of their time. The perfumes were pricey for the era, costing from $10 to $35.
  • Aquarius-January
  • Pisces-February
  • Aries-March
  • Taurus-April
  • Gemini-May
  • Cancer-June
  • Leo-July
  • Virgo-August
  • Libra-September
  • Scorpio-October
  • Sagittarius-November
  • Capricorn-December

The Milwaukee Journal, 1930:
"Scents to Match the Season. The ballyhoo about matching up perfume and personality has reached a new peak with the line of Parfums Astrologique, which have just been put on the market, with twelve contrasting odors, each of which is supposed to accord with one of the twelve astral personalities. To find your perfume, you consult an astrological chart, find the sign of the zodiac under which you were born and choose the accompanying perfume.  The odors are pleasant bouquets, quite apart from their mystic pretensions and come in circular onyx bottles, with a small gazing crystal for the stopper."

The Brooklyn Daily Eagle, 1931:
"Astrologique Perfume a bottle Last Year's price was $15.00, Actual Selling Figure $1.79. We are featuring this perfume this year. Perfumes must be entirely different for each distinctive type of woman. Decide upon her type and then decide upon the perfume. Heilbronn's have an unusual collection of all popular brands. Beautiful containers for Christmas gifts! Specially priced."

The bottles from 1931 are tall, square black glass bottles, topped by button stoppers, and fitted with gold foil labels. Bottles probably by Cristalleries de Nancy. Stands  3 ¾ " tall.

Other bottles are circular, black in color and have white labels and clear glass stoppers that resemble crystal gazing balls.

Parfums Astrologique also produced a face powder they called "Chromatique."

No comments:

Post a Comment

All comments will be subject to approval by a moderator. Comments may fail to be approved or may be edited if the moderator deems that they:
contain unsolicited advertisements ("spam")
are unrelated to the subject matter of the post or of subsequent approved comments
contain personal attacks or abusive/gratuitously offensive language