Thursday, October 23, 2014

Parfums Astrologique Cie

Parfums Astrologique Cie was established in 1930. They were located at 730 Fifth Avenue, New York City. The company was still in business in 1936, but may have closed down shortly after as I cannot find any advertising past this date.






Their gimmick was to assign each astrological sign a different perfume. This was the first time in history that a perfume house had done this, quite ahead of their time. The perfumes were pricey for the era, costing from $10 to $35.
  • Aquarius-January
  • Pisces-February
  • Aries-March
  • Taurus-April
  • Gemini-May
  • Cancer-June
  • Leo-July
  • Virgo-August
  • Libra-September
  • Scorpio-October
  • Sagittarius-November
  • Capricorn-December


The Milwaukee Journal, 1930:
"Scents to Match the Season. The ballyhoo about matching up perfume and personality has reached a new peak with the line of Parfums Astrologique, which have just been put on the market, with twelve contrasting odors, each of which is supposed to accord with one of the twelve astral personalities. To find your perfume, you consult an astrological chart, find the sign of the zodiac under which you were born and choose the accompanying perfume.  The odors are pleasant bouquets, quite apart from their mystic pretensions and come in circular onyx bottles, with a small gazing crystal for the stopper."


The Brooklyn Daily Eagle, 1931:
"Astrologique Perfume a bottle Last Year's price was $15.00, Actual Selling Figure $1.79. We are featuring this perfume this year. Perfumes must be entirely different for each distinctive type of woman. Decide upon her type and then decide upon the perfume. Heilbronn's have an unusual collection of all popular brands. Beautiful containers for Christmas gifts! Specially priced."






The bottles from 1931 are tall, square black glass bottles, topped by button stoppers, and fitted with gold foil labels. Bottles probably by Cristalleries de Nancy. Stands  3 ¾ " tall.

Other bottles are circular, black in color and have white labels and clear glass stoppers that resemble crystal gazing balls.


Parfums Astrologique also produced a face powder they called "Chromatique."

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