"FRENCH FIRM LEASES - Les Parfums Marly, Inc., blenders of French perfumes and cosmetics, this city, will open a showroom and executive offices in La Maison Francaise in the Rockefeller Center at 610 Fifth Avenue, New York City."
"Prince with Les Perfumes Marly - Charles Prince, formerly sales manager, Ybry Co., has become assistant sales manager and general contact man for Les Parfums Marly, Inc."
"Les Parfums Marly" in a new, popular fragrance—. Noelys. A 2-piece set consisting of face powder and perfume in a velvet lined case. $2.00. 3 piece set packed in a gift box consisting of perfume, compact and face powder. $3.50."
"Les Parfums Marly, Inc., a corporation, engaged in the business of compounding perfumes in the United States of America from imported essential oil and essences to which is added denatured alcohol as a diluting agent, and in the sale and .... .imported as finished perfumes from said country...Les Parfums Marly, Inc., agreed to cease and desist from the use of the word "Paris" or of the words "Paris 24 Rue Caumartin" on its packaged products or on its printed matter or in any other way so as to import or imply that the said corporation has an office in France."
The perfumes of Les Parfums Marly:
- No. 12
- #2
- #4
- No. 8
- No. 9
- 1925 Noelys
- 1930 Vous et Moi
- 1930 Eternity
- 1930 Lutetia/Lutecia
- 1930 Imperial Perfume
- 1930 Dream Loves
- 1930 Grasse Jasmine
- 1930 French Jasmine
- 1930 Rose of France
- 1930 Rose of Provence
- 1930 Violet from Grasse
- 1930 Violet of France
- 1930 Carnation
- 1930 Carnation from France
- 1930 Lily of the Valley
- 1930 Lilac
- 1930 First
- 1930 Gardenia
- 1930 Tenderness
- 1932 Adagio
- 1934 Torch of Marly
- 1934 Swagger
- 1936 Cyprus
- 1937 Cherzo
The New Yorker, 1932:
"Trio by Marly: three incomparable odors...blended to express the charm of your daily moods and modes...One is a gay, dewy, freshening fragrance for informal moments at home...Another is a jaunty, exhilarating essence attuned to the spirit of sports...And the third is a captivating odor, glamourous, intriguing - for evening's formal occasions..Presented in a charming champagne and brown package.at leading stores - $1.50. contains more than a dram of perfume. Les Parfums Marly, Inc. 604 Fifth Avenue. New York."
In 1932, The New Yorker featured a sophisticated and appealing presentation of Les Parfums Marly’s offerings, highlighting their trio of distinctive fragrances. The article described these scents as carefully crafted to match various aspects of daily life and personal style. One fragrance was noted for its "gay, dewy, freshening" qualities, perfect for informal moments at home. Another scent was characterized as "jaunty" and "exhilarating," ideal for the active spirit of sports. The third fragrance was described as "captivating" and "glamorous," suited for evening wear and formal occasions. These fragrances were elegantly packaged in champagne and brown, priced at $1.50, and each set contained more than a dram of perfume, reflecting the brand’s dedication to luxury and sophistication. The company was located at 604 Fifth Avenue, New York.
In the same year, The New Yorker also introduced Marly's "Adagio," an exotic blended scent noted for its unique and alluring composition, contributing to the brand's reputation for high-quality fragrances.
"Marly: Adagio is an exotic blended scent."
"These are the exquisite odors that have made Marly Perfume famous. ODOR: Noelys, Vous et Moi, Reve Aime, Lutetia, Imperial. FLOWER SCENTS: Lilac, Rose de Provence, Muguet, Jasmin de Grasse, Carnation, Violette de Grasse, Gardenia . Regularly $1. Here's a sale that only comes once in a blue moon! Really good French perfume, the kind you love to use yourself, at an absurdly low price. The firm importing these perfumes is discontinuing this particular size, and that's why these bargains."
By December 11, 1936, The Pittsburgh Press featured a special promotion for Marly’s "Adagio Perfume." This sophisticated scent was presented as a generous gift, offered in a handsome crystal and gilt bottle within a satin-padded beige leather case. Priced at $7.50, the Adagio perfume was noted for its value, having been sold previously at a much higher price. This fragrance was positioned as ideal for the modern woman with a dynamic lifestyle, ranging from shopping to social events, underscoring Marly’s appeal to a diverse and discerning clientele.
The Pittsburgh Press - Dec 11, 1936:
"Adagio Perfume. A flattering gift of over 2 ounces of Marly's sophisticated perfume that has . sold for several times this low price. It is ideal for the modern woman who's schedule includes everything from shopping to dancing. Handsome crystal and gilt bottle in a satin padded beige leather case. $7.50."
Hi there! My mom gave me my grandma's old perfume bottle collection and I found in it a Les Parfums Marly sealed bottle in this very same velvet box. But it only says Les Parfums Marly. My grandma was a stand-in for Ruby Keeler way back in the late 30s/early 40s and lived in Hollywood. I'm just wondering the age of this b/c on your post it shows they had to stop using Paris on packaging b/c it wasn't truly produced there. On the bottle it still says New York Paris. Thanks so much!
ReplyDeleteHi, if you could send me photos of the collection and the Les Parfums Marly, I would love to take a look to see if I can help you further. I appreciate the comment. Thanks, Please send all photos to me at cleopatrasboudoir@gmail.com
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