Saturday, March 28, 2015

Les Parfums Marly

Les Parfums Marly. Established around 1920. Represented in the USA by Geo Borgfeldt & Co.

Les Parfum Marly sold perfumes, eau de toilettes, eau de colognes, brilliantines, face powders, bath powders, rouge compacts, rouge refills, cream rouge, and lipsticks. The company advertised that is products were created in France.





In 1930-1934 the American address was listed as 565 Fifth Avenue, New York City.

.Oil, Paint and Drug Reporter - Volume 125, 1934:
"FRENCH FIRM LEASES - Les Parfums Marly, Inc., blenders of French perfumes and cosmetics, this city, will open a showroom and executive offices in La Maison Francaise in the Rockefeller Center at 610 Fifth Avenue, New York City."

Drug Markets - Volume 29, 1931:
"Prince with Les Perfumes Marly - Charles Prince, formerly sales manager, Ybry Co., has become assistant sales manager and general contact man for Les Parfums Marly, Inc."

Federal Trade Commission Decisions - Volume 25, 1939:
"Les Parfums Marly, Inc., a corporation, engaged in the business of compounding perfumes in the United States of America from imported essential oil and essences to which is added denatured alcohol as a diluting agent, and in the sale and .....imported as finished perfumes from said country...Les Parfums Marly, Inc., agreed to cease and desist from the use of the word "Paris" or of the words "Paris 24 Rue Caumartin" on its packaged products or on its printed matter or in any other way so as to import or imply that the said corporation has an office in France."

Poughkeepsie NY Daily Eagle, 1932:
"Les Parfums Marly" in a new, popular fragrance—. Noelys. A 2-piece set consisting of face powder and perfume in a velvet lined case. $2.00. 3 piece set packed in a gift box consisting of perfume, compact and face powder. $3.50."

The perfumes of Les Parfums Marly:
  • No 12
  • No 2
  • No 4
  • No 8
  • No 9
  • 1925 Noëlys
  • 1930 Vous et Moi
  • 1930 Eternite
  • 1930 Lutetia/Lutecia
  • 1930 Parfum Imperial
  • 1930 Rêve Aime
  • 1930 Jasmin de Grasse
  • 1930 Jasmin de France
  • 1930 Rose de France
  • 1930 Rose de Provence
  • 1930 Violette de Grasse
  • 1930 Violette de France
  • 1930 Œillet
  • 1930 Œillet de France
  • 1930 Muguet
  • 1930 Lilas
  • 1930 Première
  • 1930 Gardenia
  • 1930 Tendresse
  • 1932 Adagio
  • 1934 Flambeau de Marly
  • 1934 Swagger
  • 1936 Chypre

The New Yorker, 1932:
"Trio by Marly: three incomparable odors...blended to express the charm of your daily moods and modes...One is a gay, dewy, freshening fragrance for informal moments at home...Another is a jaunty, exhilarating essence attuned to the spirit of sports...And the third is a captivating odeur, glamourous, intriguing  - for evening's formal occasions ..Presented in a charming champagne and brown package.at leading stores - $1.50. Each flacon, fitted with a handy applicator, contains more than a dram of perfume. Les Parfums Marly, Inc. 604 Fifth Avenue. New York."
The New Yorker, 1932:
"Marly: Adagio is an exotic blended scent."
Brooklyn Daily Eagle, 1933:
"These are the exquisite odors that have made Marly Perfume famous. ODEUR: Noelys, Vous et Moi, Reve Aime, Lutetia, Imperial. FLOWER SCENTS: Lilas, Rose de Provence, Muguet, Jasmin de Grasse, Oeillet, Violette de Grasse, Gardenia. Regularly $1. Here's a sale that only comes once in a blue moon! Really good French perfume, the kind you love to use yourself, at an absurdly low price. The firm importing these perfumes is discontinuing this particular size, and that's why these bargains."

 The Pittsburgh Press - Dec 11, 1936:
"Adagio Perfume.  A flattering gift of over 2 ounces of Marly's sophisticated perfume that has . sold for several times this low price. It is ideal for the modern woman who's schedule includes everything from shopping to dancing. Handsome crystal and gilt bottle in a satin padded beige leather case.  $7.50."

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