Monday, March 23, 2015

Replique by Raphael c1936

Réplique (pronounced RAY-PLEEK') by Raphael: launched in 1936 in France, and in the USA in 1946.





According to ebay seller hardweejun:
"The story is almost too good to be true, but it is an acknowledged fact: The main "nose" of parfumeur Worth in Grasse had just created "Requête" in 1944 when he had a violent argument with one of the directors and left them in the worst possible terms. He was immediately hired by Raphael and created "Réplique", the reply to a "Requête" in French legalese. It was rumoured that Worth did not enjoy the joke."

Replique was available in parfum, eau de toilette, bath oil, talc, soap and dusting powder.

In 1966, Revlon extended its line of programs by purchasing Parfums Marcy for 26, 136 shares of common stock. Parfums Marcy produced Replique and Plaisir.

Printer's Ink, 1966:
"The Replique line of perfume, toilet water, bath oil, soap and dusting powder is made by Raphael of France and imported and distributed exclusively in the United States by Parfums Marcy Inc. of New York, which also handles the Plaisir line .."


Fragrance Composition:


So what does it smell like? Replique is classified as a floral chypre perfume with strong aldehydic and lemony top notes.
  • Top notes: aldehydes, Italian bergamot, clary sage, coriander, cardamom, Sicilian lemon, neroli, orange. 
  • Heart notes: clove bud, Egyptian jasmine, mimosa, lily of the valley, orris, rose, tuberose, ylang ylang. 
  • Base notes: ambergris, olibanum, tonka bean, civet, leather, oakmoss, musk, patchouli, vetiver and vanilla. 

The New Yorker, 1966 lists the following items for the Replique fragrance:

Replique Parfum
  • ¼ oz ($8)
  • ½ oz ($15)
  • 1 oz ($25)
  • 2 oz ($40)
  • 4 oz ($60)
  • 8 oz ($100)

Purse size pure spray atomizer - re-usable atomizer with funnel
  • ⅙ oz ($5)

Deluxe perfume atomizer (gold and black cylinder)
  • ⅓ oz ($8)
  • ⅓ oz Refill ($5.50)

Bath Oil
  • 1 oz ($5)
  • 2 oz ($8)
  • 4 oz ($15)

Combination set
  • Edt & Purse size parfum ($6)

Toilet Water Splash
  • 1 oz ($3)
  • 2 oz ($4.50)
  • 4 oz ($7.50)
  • 9 oz ($13.50)

Toilet Water (automatic atomizer)
  • 3 oz ($6)

Toilet water (pure spray)
  • 2 ½ oz ($5)

Dusting Powder
  • In boudoir box ($5)
Soap
  • (3 generous cakes) ($5)

Talc
  • in plastic squeeze bottle ($2.50)

Replique sold for  $19.80 per ounce in 1957, $25 an ounce in 1966 and jumped up to $70 an ounce by 1978.

Fate of the Fragrance:


Revlon released Replique in 1966 in a new reformulation, but still used the name Raphael.


Mademoiselle, 1976:
"Replique by Raphael — as all its devotees know — is flowery, sparkly, vivacious— and even more so now that Revlon has reformulated it... given it a sort of fragrance- lift, you might say . and brought it out in batch of new formats. Including a rich, perfumed body cream."

House Beautiful, 1977:
"Revlon - Replique burns from a red candle in a large heart-shaped white porcelain box with bold red and blue flowers ($12) or from a pair of smaller heart boxes in the same design ($9.50 the pair). These make marvelous trinket boxes."

In 1981, it seems that Replique was licensed from Parfums Raphael to a New York based company called Bethlin Products, Inc, who bottled and distributed Replique in the USA. This was used up until around 1983 I believe. Replique was discontinued around 1987-1988. The packaging is a white box with a red and blue stripes on the front as shown in the photo of my mini perfume below.






In 2000, Irma Shorell, Inc (Long Lost Perfume) purchased the name Replique and has introduced their version of the fragrance.



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