Saturday, June 20, 2015

Ma Griffe by Carven c1946

Ma Griffe by Carven: launched in 1946. Created by Jean Carles. The name means "My Signature" as well as "My Claw" in French. Undoubtedly, a pun on the name, as Madame Carven clawed her way to top the design world and left her mark with her revolutionary Ma Griffe perfume.




Like Chanel, she chose to house her perfume inside of a simplistic cube shaped clear glass bottle, but it was housed inside of a coffret cloaked in her lucky colors, white and green, which helped it to be distinguished among the other bottles on the department store shelves. This older bottle was used during the 1940s-1970s.

Another bottle that was used was a variation of the cube shaped bottle topped with a gilt finish spiral cap designed by Jacques Bocquet, when viewed from the top, the spiral forms a stylized C for Carven. This unique bottle was used from the 1970s-1980s.

Other bottles were used to house Ma Griffe over the years and included the standard Carven bottle for eau de colognes, a tall, ribbed glass bottle with a plastic screw cap, or the tall, square shaped bottle, these were used in the 1960s-1980s. Later bottles used in the 1980s-1990s were simple kidney shaped spray flacons with gilded plastic caps or the curvaceous flat amphora spray flacon with the gilt metal cap.


So what does it smell like? It is classified as a Chypre Floral fragrance for women.
  • Top notes: aldehydes, bergamot, gardenia, galbanum, asafoetida, clary sage and lemon
  • Middle notes: iris, orange blossom, orris root, jasmine, ylang-ylang, lily-of-the-valley and rose
  • Base notes: labdanum, tonka bean, sandalwood, cinnamon, musk, benzoin, oakmoss, vetiver and styrax.


Ma Griffe was reformulated in 2000, the newest reformulations are shown in the photos below.


In 2013, Ma Griffe was reformulated and relaunched again.

So what does it smell like? It is classified as a floral chypre fragrance for women.
  • Top notes: bergamot, lemon and gardenia
  • Middle notes: jasmine, sandalwood, rose and ylang-ylang
  • Base notes: vetiver, musk, tonka bean and styrax




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