Wednesday, August 12, 2015

Danger by Ciro c1938

Danger by Ciro: launched in 1938.



Fragrance Composition:


So what does it smell like? It was described as a heavy, very spicy floral oriental fragrance for women with a dominant lavender note. It was advised to be worn during winter.
  • Top notes: bergamot, honey, cinnamon, cloves, ginger, apricot
  • Middle notes: mint, pepper, tuberose, orange blossom, violet, heliotrope, lavender, carnation, lilac
  • Base notes: wormwood, oakmoss, musk, orris, tobacco, tonka bean, sandalwood, benzoin, ambergris, patchouli, vanilla, vetiver


Business Week, 1938;
"Our Times : Danger! Ciro, of Paris, will introduce its "Danger" perfume to the American market, using Guy T. Gibson, Inc., as distributor."

The Stage, 1938:
"Ciro's Danger, that bold, saucy perfume that changes its aroma according to the person wearing it, and comes in a cut crystal bottle."

The New Yorker, 1940:
" Ciro: Danger, a lush winter scent, and the lighter Surrender."

Fashions of the Hour, 1940:
"Ciro's Danger is a fitting challenge to every woman's loveliness. It's an audacious and exciting scent in a stunning 1-ounce bottle. $12."

Mademoiselle, 1949:
"No danger in giving Ciro's Danger perfume, everyone loves it. Now in a half-ounce sire, $7.50."


Fate of the Fragrance:


Danger was discontinued by the  early 1970s, when Parfums Ciro went out of business.



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