Enjoli by Charles of the Ritz: launched in 1978. Pronounced "On-jo-lee" with the accent on the middle syllable. "It's a non-word, but sounds French" said Brenda Harburger, vice president of new products for Charles of the Ritz.
The fragrance was marketed towards the working mothers and was reportedly made up of over 200 different ingredients. With an alluring, "French sounding" name, it inspires women to fantasize of a life beyond the daily 9 to 5 grind. Its slogan is "The Eight-Hour Perfume for the 24-Hour Woman."
We're celebrating (the working woman's) multiplicity, she need give up nothing for being a working woman but, indeed, she's pretty exciting." said Harburger.
Harburger said that the company developed a way to extend durability without making the scent heavy, adding that "'Last and heaviness do not have to go hand to hand, although unfortunately it often does." She said, according to research, that a lasting quality is the most important attribute to women when it comes to perfume, "Hands down."
Charles of the Rizt expected to gross between $10 million and $15 million in the product's first year.
Fragrance Composition:
So what does it smell like It is classified as a floral fragrance for women. green floral topnote and a semi-oriental dry down.
- Top notes: aldehydes, green notes, peach, hyacinth, bergamot
- Middle notes: carnation, tuberose, orchid, orris root, jasmine, rose
- Base notes: sandalwood, amber, musk, vanilla, oakmoss, cedar
Fate of the Fragrance:
Discontinued, date unknown. The fragrance was reformulated and relaunched by Revlon around 1990.
CLICK HERE TO FIND ENJOLI PERFUME BY CHARLES OF THE RITZ
Enjoli Midnight:
Enjoli Midnight by Charles of the Ritz: launched in 1984. This fragrance is a flanker to the original, with deeper notes perfect for evening wear.
So what does it smell like? It is classified as a spicy oriental fragrance for women.
- Top notes: aldehydes, mandarin, fruit, allspice and bay leaves
- Middle notes: carnation, jasmine, ylang-ylang, cinnamon, patchouli, sandalwood and rose
- Base notes: amber, benzoin, labdanum, olibanum, styrax, musk and vanilla
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