Glorious by Gloria Vanderbilt c1988

Glorious by Gloria Vanderbilt: launched in 1988.

Product Marketing for Beauty Industry Retailers & Manufacturers, 1987:

"Glorious, the new scent from the Cosmair Retail Fragrance Division, will be on counter at 3,000 department stores and more than 5,000 drug and specialty stores this month. The fragrance was inspired by fashion designer/author, Gloria Vanderbilt, also the inspiration for Cosmair's Vanderbilt fragrance. The scent is billed as one that captures the elegance and sophistication of Miss Vanderbilt's Newport, RI youth... 

Glorious will debut with Gloria Vanderbilt making personal in-store visits at the following department stores: May Co. in Los  Angeles, Sanger-Harris (now Foley's) in Dallas, Marshall Field's in Chicago, Belk in Charlotte, Emporium Capwell in San Francisco, and Macy's New York. The launch coincides with the debut of Vanderbilt's new book, Black Knight, White Knight. A joint publicity tour is planned - including radio and television show guest appearances  - to promote Glorious and the new book. 

Glorious will be sold at 1,500 Sears, Montgomery Ward and JC Penney stores. Penney's, one of the stores as which Miss Vanderbilt is slated to appear, will offer a gift with purchase tote bag to introduce Glorious in its Seattle, Tacoma, St Louis and Tampa units. On-going during this key period will be a display contest and a model search conducted at store level. According to Dorothy Foster, senior buyer, cosmetics for JC Penney, a Mother's Day direct mail piece mailing to three million consumers will promote the new scent. A credit mailer is also under consideration. 

Cosmair is limiting distribution of the scent to drug chains staffed with in-store cosmeticians. Cosmair will be spending a whopping $13 million to support the Glorious line. In the first two months following the introduction, a total of $4 million will be spent to promote the scent on national network television."

The Atlantic, 1987:

Glorious, the new entry from Gloria Vanderbilt, was launched last April with a $14 million advertising and promotion campaign.

Report on Business Magazine, 1988:

"Gloria Vanderbilt brought out Glorious last April with a $14-million budget."

 

Fragrance Composition:

So what does it smell like? It is classified as a floral fragrance for women. It begins with a fresh green top, followed by a green floral heart, resting on a powdery base.

• Top notes: aldehydes, Caribbean hibiscus, fruity notes, tangerine, gardenia, English privet blossoms, green notes, mandarin orange, peach blossom, galbanum, bergamot
• Middle notes: sweet pea, lavender, nasturtium, peony, tulip tree, boronia, lilac, carnation, jasmine, blue hyacinth, ylang-ylang, lily-of-the-valley,  rose
• Base notes: patchouli, sassafras, frangipani, vetiver, rosewood, sandalwood, amber, musk, oakmoss, orris root, vanilla bean, cedar

Product Marketing for Beauty Industry Retailers & Manufacturers, 1987:

"The scent, created by V. Manes Fils and perfumer Jill Resnick, encompasses floral top notes that include privet flowers from England, rich hibiscus from the Caribbean, tangerine, gardenia, blue hyacinth, nasturtium, peony, lilac and jasmine. The base notes are musk, patchouli, sandalwood, sassafras, frangipani, vetiver, rosewood, oakmoss, orris and vanilla bean."

Bottles:

Product Marketing for Beauty Industry Retailers & Manufacturers, 1987:

 "The line includes .5 ounces of EDT spray at $12 and 1.7 ounces of EDT spray at $22; 1.7 ounces of EDT for $29, and .25 ounces for $45. The burnished, gold-colored bottles have gilded, tapered caps. Glorious' carton is pearlescent white with a hyacinth/lilac blue embossed emblem bearing Gloria Vanderbilt's signature in gold. "

Fate of the Fragrance:

Discontinued. Still sold in 1994, but at discounted prices.