Joya by Myrurgia: launched in 1924.
Reformulated and relaunched in 1950.
"Joya, means jewel and is a subtle, exciting scent that grows more beautiful as you wear it you find that you respond to its indefinable charms more and more as you wear it too, a fragrance that catches the flavor the glamour of Spain, cherished by the most distinguished women of Spain."
So what does it smell like? It was classified as an aldehydic floral woody fragrance for women. It starts off with a fresh aldehydic top note, followed by an elegant, classic floral heart, resting on a feminine, warm balsamic base.
- Top notes: aldehydes, bergamot, mandarin, lime, lemon
- Middle notes: carnation, jasmine, rosa centifolia, orris, ylang ylang, lily, lily of the valley
- Base notes: amber, benzoin, musk, sandalwood, tonka bean, vanilla, cinnamon
Fate of the Fragrance:
Discontinued sometime in the 1980s.