Thursday, July 13, 2017

Racarma

R. A. Carmichael & Co., manufacturing chemists of Detroit, placed on the market a new, high-grade line of toilet preparations under the trade name "Racarma" in 1915.





They claimed to use French formulas devised by "French chemists" and the products were manufactured in the United States in order to be more affordable and attainable to American women. Their advertising tag line was "French Perfumes -Made in America".

In 1917, the company name was changed from Racarma to Racarma Co, Inc.

The advertisement below claims that Racarma made "more than 150 perfumes and toilet luxuries", however, finding perfumes by Racarma is very difficult and I only have found a few so far.

The company seems to have gone out of business around 1949 or so as I cannot find any advertising after that date.





The perfumes of Racarma:
  • 1915 Thetis
  • 1915 Excentrique  
  • 1915 Midsummer Rose
  • 1915 La Verde  (Presented in a bottle by Cristalleries de Nancy)
  • 1915 L'Esprit de Lilas  
  • 1915 L'Esprit de Rose 
  • 1915 L'Esprit de Violette
  • 1915 L'Esprit de Muguet
  • 1915 Reine de Fleurs
  • 1918 Twilight Lily
  • 1919 Sunbeam Violet
  • 1919 Lakeside Lilac
  • 1919 Bouquet
  • 1943 Pine Bath Oil


Some Racarma perfumes were housed in trapezoidal shaped clear and frosted glass bottles designed by Julien Viard. This bottle was also used by other companies such as Dubarry and Veldez. The toilet waters and talcum powders were housed in tall, frosted glass bottles. The creams were housed in frosted glass jars.








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This is not your average perfume blog. In each post, I present perfumes or companies as encyclopedic entries with as much facts and photos as I can add for easy reading and researching without all the extraneous fluff or puffery.

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