Friday, April 26, 2019

Blazer by Anne Klein c1974

Blazer by Anne Klein: launched in 1974 in association with Helena Rubinstein, who created the fragrance for the designer.

When Blazer was created, Anne Klein was best known for structured ready-to-wear apparel, as epitomized by her blazer which became world famous, fashion for the modern woman of the early 1970s. Blazer was created to complement clothes, specifically Anne Klein designs. The Blazer woman, the perfume company said, is active and sports-oriented. She wears classic separates and is casual yet chic.





Fragrance Composition:


So what does it smell like? It is classified as an aromatic floral chypre fragrance for women. Zippy, sporty. It starts off with a fresh green top, followed by a fruity, spicy floral heart, resting on a powdery, feminine base. It is a fresh, springlike blend of hyacinth, green rose, and green raspberry.
  • Top notes: lemon, bergamot, mirabelle plum, hyacinth, juniper, lemon verbena, lavender, green raspberry
  • Middle notes: clover, mint, calendula, carnation, marigold, orris, green rose, jasmine, lily, geranium
  • Base notes: galbanum, patchouli, amber, musk, cedar, Mysore sandalwood, oakmoss


Soap, Cosmetics, Chemical Specialties, 1976:
"Blazer" by Anne Klein is hailed by distributor Helena Rubinstein, New York, as "the first designer fragrance for today's active, sports-oriented woman," and will be available at Rubinstein counters in June.


House and Garden, 1976:
"Two terrific new ones to try: One that's fresh and sporty is Blazer By Anne Klein. It's a slightly citrus scent with a delicate tang that's lively and very feminine. Blazer is available in 4-ounce perfume spray as well as '4-ounce flacon, $10 and up."


Country Life, 1977:
"Finally, if any proof is needed to tell us blazers are in the air, Helena Rubinstein have brought out a new fragrance by American sportswear designer Anne Klein, called Blazer. It is designed specially for women who like a sporty look in their fashion and so has a green note spiced with flowers. It is nice to find a perfume that is quite in place out of doors and worn with sports clothes."


Bottle:

Crystal parfum flacon in 0.25 oz size was still being sold in 1981.

Originally when the fragrance was launched, the bottles featured a white paper label with a blue and red thread image and the Helena Rubinstein name. But in 1979, the perfumes were repackaged in geometric glass bottles featuring the Dennison Manufacturing Company's Therimage® decorating process for its whimsical lion labeling with the Anne Klein name. Glass bottles come from Wheaton Glass and Mack Wayne Plastics produced the closures.

The bottles were produced at the TC Wheaton Glass Company of Millville, NJ (close to where I live). Wheaton was founded in 1888 and produced bottles for pharmaceutical use, but also for perfumers. By the 1930s, Wheaton was manufacturing bottle for quality perfume brands, both American and European such as Hattie Carnegie, Adrian, Prince Matchabelli, Liz Claiborne and Shulton.

Fate of the Fragrance:


Discontinued, date unknown.

CLICK HERE TO FIND BLAZER PERFUME BY ANNE KLEIN

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