Naomi by Naomi Sims c1979

Naomi by Naomi Sims: launched in 1979. It was created by Roure Bertrand Dupont, Inc.

"I have never been interested in store-bought fragrances," she said. "They are either too sweet, too strong or too pungent. Twelve years ago when I came to New York, you know what happened, I didn't like any of the fragrances available, so I started to buy single fragrant oils.  I bought only the pure essence of oils - sandalwood from India, jasmine from France and rose - and I would always mix them together myself." She said she traveled around the world during her modeling career and it allowed her to experience new essences from different countries. 

Following her husband's suggestion, Ms. Sims spend six years mixing hundreds of perfume combinations in her kitchen, playing with two top notes of Egyptian jasmine and Bulgarian rose. 

" I finally started working on my own fragrance at home at my desk and I spent five years at my own expense and time in perfume laboratories testing my first fragrance then found a French perfume company, Roure Bertrand Dupont, Inc. to manufacture and market it."

After testing many combinations, she said that  "I rejected hundreds of samples until we came up with Naomi." She said that the fragrance was dominated by her two favorite odors: Egyptian jasmine and Bulgarian rose. "I am very proud of it, it's clean, crisp and elegant. And scent rises differently from different skin, alters itself so it becomes one's own particular scent," said Sims. Sims knew the final blend was right when New York cab drivers told her "You smell so fantastic."

 

.Sims said that it took a total of six long years to perfect the Naomi fragrance.

Fragrance Composition:

So what does it smell like? It is classified as a floral oriental fragrance for women. It begins with the bright note of geranium, sparkling aldehydes and a soft note of mimosa, followed by an opulent white floral heart of roses, jasmine and gardenia accented with warm spices, resting over an earthy base of oakmoss, sandalwood and amber.

• Top notes: aldehydes, African geranium, French narcissus, French mimosa, bergamot
• Middle notes: Egyptian jasmine, Bulgarian rose, ylang ylang, gardenia, spices
• Base notes: Indian sandalwood, oakmoss, musk, amber, tonka bean, labdanum, patchouli, vetiver

Bottles:

Naomi was housed in clear glass bottles with attractive packaging in blue, gold and aqua, with an abstract design of an Egyptian lotus flower.

• 1/2 oz Parfum
• 1 oz Parfum
• 1/3 oz Parfum spray mist
• 1 oz Bath oil
• 4 oz Cologne Splash
• 4 oz Cologne Spray
• 2 oz Cologne Spray

The Journal Herald, 1980:

"I'm very proud of it, it's clean, crisp, and elegant. And scent rises differently from different skin, alters itself so it becomes one's own particular scent."

Fate of the Fragrance:

Discontinued, date unknown.