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Welcome to my unique perfume blog! Here, you'll find detailed, encyclopedic entries about perfumes and companies, complete with facts and photos for easy research. This site is not affiliated with any perfume companies; it's a reference source for collectors and enthusiasts who cherish classic fragrances. My goal is to highlight beloved, discontinued classics and show current brand owners the demand for their revival. Your input is invaluable! Please share why you liked a fragrance, describe its scent, the time period you wore it, any memorable occasions, or what it reminded you of. Did a relative wear it, or did you like the bottle design? Your stories might catch the attention of brand representatives. I regularly update posts with new information and corrections. Your contributions help keep my entries accurate and comprehensive. Please comment and share any additional information you have. Together, we can keep the legacy of classic perfumes alive!

Sunday, June 13, 2021

L'Heure Attendue by Jean Patou c1946

L'Heure Attendue by Jean Patou: launched in 1946. Created by Henri Almeras as an homage to end of the Nazi occupation of Paris during World War II. Patou registered the perfume's name as early as 1940 in anticipation for the war to end. It was recommended to be worn by brunettes.





Cue, 1948:
"Jean Patou has created his first new fragrance in twelve years. It's called "L'Heure Attendue" and, judging by its odor, this must, indeed, be the hour everybody has been waiting for ($12.50 for one-half ounce to $35 for two ounces )."

The New Yorker, 1949:
"Patou's floral L'Heure Attendue, new last year, is another wide-awake scent (we doubt that it will ever supersede the softer Moment Supreme."

Mademoiselle, 1949:
"Patou's new, momentous L'Heure Attendue, $12.50 a half ounce."

L'Heure Attendue was available in parfum and parfum-cologne (eau de cologne) .




Fragrance Composition:


So what does it smell like? It is described as a chypre perfume with notes of white flowers and a warm sandalwood base.
  • Top notes: aldehydes, lily of the valley, geranium, lilac
  • Heart notes: narcissus, ylang ylang, Grasse jasmine, rose, opoponax, carnation
  • Base notes: Mysore sandalwood, oakmoss, vanilla, patchouli, galbanum, peru balsam, benzoin, musk, costus, ambergris

Bottles:





Fate of the Fragrance:


Discontinued, date unknown. Still being sold in 1956.


The perfume was reformulated by Jean Kerleo and relaunched in 1984 as part of the exclusive Ma Collection, reissued scents from Patou's catalog of discontinued perfumes as well as some new editions. This version was also discontinued.

So what does it smell like? It is classified as a floral chypre fragrance for women.
  • Top notes: aldehydes, lily of the valley, geranium, lilac
  • Middle notes: ylang-ylang, jasmine, rose, opopanax
  • Base notes: Mysore sandalwood, vanilla, patchouli, amber



Available as:
  • 1 oz Parfum
  • 2.5 oz Eau de Toilette Splash
  • 1.7 oz Eau de Toilette Spray
  • 0.20 oz Eau d Toilette Splash Mini Bottle




2014 Version:

L'Heure Attendue was reformulated by Thomas Fontaine and relaunched in 2014 as part of the Collection Heritage, a line of reformulated and relaunched Jean Patou classic fragrances.


So what does it smell like? This version is described as an Oriental Spicy fragrance for women.
  • Top notes: geranium, lilac, woodland lily
  • Middle notes: jasmine, rose, natural gum, ylang-ylang
  • Base notes: myrtle, vanilla, patchouli, sandalwood

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