In 1985, Revlon introduced a new woman's fragrance line called Colour Scents. To help customers choose their new fragrance, Revlon devised a revolutionary concept that connected color, "special moods" and particular scents.
At the Revlon department store counter, the Revlon rep would slip a bracelet around your wrist for a few seconds called a "ColorSensor" which worked much like a mood ring. It was an open sided cuff bracelet with a window set into the bracelet which is positioned over the pulsepoint at the wrist. Within 10 seconds, a color will light up in response to the wearer's mood, body temperature and skin chemistry of the moment.
The color your "color beat" (pulsepoint) evokes was matched to a corresponding personality profile and the new fragrance creations. When two colors developed, your mood was said to take two different directions, and two great fragrances.
Fragrance Composition:
Pale Blue: Celestial: the mood is tranquil, refined, gentle, and the fragrance features a blend of white roses, periwinkle
Pink: Petale: the mood is romantic, dreamlike, lyrical, this was a blend of freesia, jasmine and jonquil.
Turquoise: Mist de Mer: the mood is elegant, contemporary, sophisticated, features cassis, quince and laurel.
Red: Fire & Ice: the mood is daring, dynamic, passionate, an oriental combo of sandalwood, ylang ylang, hibiscus and gardenia
Indigo: Black Sapphire: the mood is mysterious, exotic, provocative was a blend of passionflower, fragrant spices, amber and soft musk.
"ColourScents is an entirely new way to experience fragrance. For the first time ever, the persuasive powers of color, scent and one's own body chemistry merge to create a total arousal of all the senses. Revlon has created five new fragrances, each with its unique mood and color imagery. Slip on the ingenious heat sensitive ColorSensor bracelet and watch it glow in one of five colors. Whichever color your body evokes" blue, pink, turquoise, red or indigo, there's a corresponding fragrance that expresses your color mood."
Bottles:
Each bottle had a different shape and design on it. These were natural spray colognes in the 2 oz size and retailed for $18. The next year the price went up to $29.
I have a bottle of Petale still, I hadn't thought about it in years. I never got to try the color sensor, I think I picked up the Petale when it was on clearance after the line had been discontinued.
ReplyDeleteI have a bottle of Petale, that I must have picked up on clearance back when they were closing it out. It was lovely then, a basic uncomplicated floral, and when I tried some today it still is as nice as it was before. It's a shame that it was part of a flopped campaign, it deserves more love than it got.
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