Ghost Myst by Coty: launched in 1995. "You can't see it but it's there. The first fragrance to celebrate a woman's inner beauty, as well as her outer beauty. Ghost Myst by Coty is the fragrance you'll want to wear because it affirms and validates your inner self. The sheer beauty of light, airy scent; veiled in gossamer."
Coty spent $6 million in autumn of 1995 to launch the fragrance utilizing TV and magazine advertisements. Unlike other brands, Coty avoided the theme of sex in its Ghost Myst launch , using a series of ads meant to evoke spiritual growth rather than sex appeal.
Fragrance Composition:
So what does it smell like? It is classified as a light, airy, fresh wet floral fragrance for women. It was the first mass market sheer transparent floral to be introduced. It begins with top notes of bergamot, mandarin, cyclamen, watery notes of osmanthus headspace, fresh berry and peach. The middle notes are sheer wet florals including freesia, muguet, jasmine, magnolia and violet. The bottom notes are clear cedarwood, amber, sandalwood and musks.
- Top notes: bergamot, watery notes, osmanthus, red berries, mandarin, peach, cyclamen
- Middle notes: freesia, lily of the valley, violet, jasmine, magnolia
- Base notes: cedar, amber, sandalwood and musks
Marketing to the Mind, 1996:
"Coty will launch Ghost Myst (1995), which is designed to appeal to women who want to make a personal statement and to those who are interested in inner, spiritual beauty."
"For Coty Perfumes we came up with the idea of Ghost Myst, the first perfume created to express a women's inner, rather than outer, beauty. It started a new-age fragrance movement and became a best-selling perfume in its first year, winning this country's most prestigious fragrance award - the FiFi."
Bottle:
To evoke the gossamer lightness of the fragrance, the bottle was wrapped in ethereal blue tulle netting.
Ghost Myst was available in the following products:
- 0.5 oz Perfume Mist
- 0.5 oz Cologne Spray
- 1 oz Cologne Spray
- 1.7 oz Cologne Spray
- 3.7 oz Body Powder
Fate of the Fragrance:
Discontinued, probably around 2003.
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