Projets by Worth c1936

Projets by Worth: launched in 1936. The name was changed to "Clear Sailing" when sold in the United States.

The perfume was created by Maurice Blanchet.

Fragrance Composition:

So what does it smell like? It is classified as a floral chypre perfume for women. It was described as both "spicy" and "refreshing." It is the exhilaration of the mimosas in bloom, entrained by the sea breeze of the Mediterranean hills. A dry, sweet perfume for outdoor wear or sporting events.

• Top notes: bergamot, honeysuckle, camelia 
• Middle notes: jasmine, mimosa, labdanum and rose
• Base notes: Mysore sandalwood, spices, patchouli, oakmoss, ambergris and musk

 

Vogue, 1936:

"Worth Projets. Light as the breeze, direct as the sail, cheerful as in the open air, a full and happy life."

L'Amour de l'art, 1950:

"Projects by Worth: Frank, direct, like a call launched in the open air. Its echo flourishes in the activity of sport and puts your personality in the landscape. On skis in the snow, on a yacht on the big blue, it recalls your elegance, your charm. A transparent caravel on a crystal background encloses this spell."

Bottle:

 

The lovely deluxe bottle used for Projets was created and manufactured by Rene Lalique.The colorless bottle's design, at the time, was quite daring and modern. It represented the carefree side of life during the era of cross-sea travel and pleasure cruising. One side of the bottle is molded with a sail boat outfitted with two sails, one bearing Worth's "W"on an undulating background representing the waves upon the sea, the other side, completely clear. The stopper, with its notched sides, reminds me of a gear. This bottle was made in three different sizes, 1.8" tall (1/8th oz.), 2.5" and 3.2".

Drug & Cosmetic Industry, 1936:

"Worth's newest perfume is called "Projets" (Clear Sailing.) It is available in one-half ounce, one or two ounce sizes,- also in a small introductory size and in the one-half ounce Clochette [bell] package."

R. Lalique Perfume Bottle shape known as"En Croisiere" in th Lalique archives. The bottle stands 6cm tall, oval glass with a molded design of a sailing ship amongst waves, with the sail showing the W logo for Worth.This bottle has also appeared labeled "Projets" and is sometimes referred to by the name "Clear Sailing". Photo from rlalique.com

The parfum was also contained in the familiar clear crystal disk shaped bottles, fitted with disk shaped stoppers molded with "W". Also, it could be found in the drum shaped crystal bottles, molded with a zigzag pattern along the tapered base.

"What does it smell like - well, spring and flowers and dew and where-do-we-go-from-here. 

Fate of the Fragrance:

Discontinued, date unknown. The last dated newspaper advertisement I found was from 1946.