Profumo Di Montecatini Natural Spa by Princess Marcella Borghese, launched in 1987, was inspired by the Princess's luxurious "Terme di Montecatini" treatment line, named after the world-renowned, 2,400-year-old Italian spa in Tuscany. This fragrance, capturing the essence of the rejuvenating spa experience, speaks to both the elegance and the deeply relaxing qualities associated with the spa's therapeutic water and natural treatments. The name, Profumo Di Montecatini Natural Spa, directly translates from Italian as "Perfume of Montecatini Natural Spa." It can be pronounced as "Pro-foo-mo Dee Mon-te-ca-tee-nee" The name evokes images of Italy’s rolling hills, lush greenery, and the tranquil, mineral-rich waters of Montecatini’s famous hot springs. It conjures up emotions of relaxation, purity, and rejuvenation—like stepping into a serene spa where time slows down, and the natural world invigorates the body and soul.
Princess Marcella Borghese, a prominent figure in the luxury beauty industry, was well known for her commitment to both high-end skincare and fragrance. By choosing to name this product after Montecatini, she captured the essence of both luxury and well-being, suggesting that the fragrance not only embodied beauty but also carried with it the holistic, therapeutic qualities that the spa is renowned for. This connection between fragrance and the beneficial effects of aromatherapy is central to the perfume’s concept. The 1980s, when Profumo Di Montecatini Natural Spa was launched, were characterized by a growing interest in wellness and self-care, paired with a more natural aesthetic in beauty products. Fashion and trends were moving toward minimalist, clean looks and fragrances that were lighter, more transparent, and often linked to natural ingredients and environmental consciousness. This scent appealed to women of the time who sought both luxury and relaxation in their beauty routines—those who valued not just outward beauty but also the calming and invigorating effects of nature.
