L'Air du Temps was launched in 1948. Created by perfumer Francis Fabron, when the world wanted a breath of fresh air after the ravaged years of the war. Women who had worked in munitions and related wartime factories wanted to regain their femininity and were seeking to bring back romance into their lives. Their answer was to come in the form of precious perfume. L'Air du Temps is a French idiom, difficult to pin down as to its specific meaning. "L'Air du Temps" has been defined, literally, as "the air of time," and idiomatically as "timelessness," "in the air," or "of the moment.
