Liz Claiborne by Liz Claiborne: launched in 1986. This is the first fragrance by designer Liz Claiborne. Created by the perfumers at IFF (International Flavors & Fragrances). The idea was for the company to make a fragrance that represented Liz herself.
In 1985, Avon and Liz Claiborne had signed a joint agreement to create and market the new entry. Avon participated in product research, supply and development of the scent. Liz Claiborne Cosmetics were completely responsible for the sales and marketing of the fragrance.
In 1985, Avon and Liz Claiborne had signed a joint agreement to create and market the new entry. Avon participated in product research, supply and development of the scent. Liz Claiborne Cosmetics were completely responsible for the sales and marketing of the fragrance.