In 1901, Colgate launched a perfume named Monad Violet, a period characterized by burgeoning changes in society, technology, and culture. The turn of the 20th century marked a transitional phase between the opulence of the Victorian era and the progressive spirit of the Edwardian age. It was a time when the arts, fashion, and social norms were evolving, and women were increasingly seeking products that reflected their growing independence and refined tastes. The late 19th and early 20th centuries saw the rise of more subtle, sophisticated fragrances, moving away from the heavy, overpowering scents of previous decades.
Colgate, known for its strong presence in personal care and hygiene products, chose the name "Monad Violet" for its perfume in this context. The word "monad" comes from the Greek language, meaning "one" or "unit." It is derived from "monas," signifying a single, indivisible entity. In philosophy, particularly in the works of Leibniz, a monad is a fundamental, indivisible unit of reality. In English, "monad" conveys a sense of unity and uniqueness.
Naming a perfume "Monad Violet" would likely have been a strategic choice, evoking a sense of elegance and exclusivity. The term "monad" suggests a singular, exceptional quality, while "violet" denotes a delicate, timeless flower. The combination of these words creates an image of refined beauty and individuality. A fragrance with this name would appeal to women who valued sophistication and a touch of mystery. It suggests a woman who is confident, graceful, and appreciates the subtlety and nuance in both her fragrance and her persona.
