Nombre Noir by Shiseido was launched in 1982, a time marked by bold expressions and the flourishing of avant-garde culture. The early 1980s were characterized by a blend of flamboyant styles, from the vibrant aesthetics of the disco era to the emerging sophistication of new wave and punk movements. This period saw a surge in artistic experimentation, with designers and creators pushing boundaries in fashion, music, and visual arts. Against this backdrop, Shiseido introduced Nombre Noir, a perfume that embodied the era's daring spirit.
"Nombre Noir" translates to "Black Number" in French. The choice of French for the name reflects the language's historical association with luxury, elegance, and high fashion, making it a fitting choice for a premium fragrance. The term "Black Number" carries a sense of mystery and intrigue, qualities that are often sought after in the world of perfumery. The color black itself is synonymous with sophistication, depth, and timeless allure, further enhancing the perfume's appeal.
The name "Nombre Noir" is a compelling choice for a perfume. It conjures images of sophistication and enigma, aligning perfectly with the artistic direction led by Yusui Kumai and Serge Lutens, with the perfume crafted by Jean-Yves Leroy. The name suggests a sense of exclusivity and complexity, inviting curiosity and a desire to uncover the secrets within the fragrance. For the women of the time, a perfume named "Nombre Noir" would evoke a blend of modernity and classic elegance, appealing to those who embraced the bold yet refined trends of the early 1980s.
