The perfumery and cosmetic house was founded by Max Heidelberg in 1917, located at 100 avenue du Roule in Neuilly, Seine. Heidelberg’s establishment contributed to the flourishing French fragrance industry during a period of significant growth in perfumery following World War I. The house developed a reputation for producing fine perfumes and beauty products, catering to the evolving tastes of the early 20th-century clientele.
In 1927, the business was acquired by Maurice Blanchet (Blanched), who was also associated with Coryse Salomé, a well-known French cosmetics brand. This acquisition allowed the Heidelberg brand to benefit from Blanchet's expertise in cosmetics, bringing the two entities under shared management. Coryse Salomé's influence likely expanded the reach and innovation of the perfumery, blending traditional perfume-making with modern cosmetic advancements.
