A. Joncaire, Inc. was a short-lived American perfumery company that made a modest name for itself in the early 20th century, with its founding in 1918 at 72 Broad Street in Boston, Massachusetts. The company was initially established as a manufacturing and retail entity for perfumes, and it soon became a notable player in the burgeoning fragrance industry. By 1922, the company had been incorporated under the name A. Joncaire, Inc., with a capital of $25,000, divided into 250 shares. The company was headed by E.S. Rowell as president, Thomas F. Brown as treasurer, and J.M. Stone Jr. as a director. This incorporation helped solidify the company’s position in the perfume market during the 1920s, a period of innovation and growth for the industry.
The company marketed its products under the name Parfums Joncaire, presenting itself as a prestigious French brand. However, it was later revealed that Joncaire had unscrupulously advertised its perfumes as being imported from France, even though they were not.
In 1932, A. Joncaire, Inc. relocated to new headquarters at 145 South Street, Boston, signaling a new chapter in the company's growth. During this time, Joncaire launched a variety of fragrances, contributing to the development of the American perfume market, especially in the 1920s and 1930s, when the demand for luxury goods such as perfumes surged. The company’s perfumes were marketed to a wide audience, with many aimed at evoking sophistication, elegance, and modernity, in line with the Art Deco movement and the prevailing tastes of the time.
