Senchal by Charles of the Ritz: launched in 1981. The name is derived from a lake in India.
Undiscouraged by Revlon's 1980 lack of success with its Scoundrel, Charles of the Ritz went after the same younger market in 1981 with Senchal, using heavy advertising. Charles of the Ritz, spent $250,000 and took two and a half years to develop Senchal. Charles of the Ritz spent almost $5 million on network television in the fall of 1981 to launch its second mass market women's fragrance, Senchal.
Undiscouraged by Revlon's 1980 lack of success with its Scoundrel, Charles of the Ritz went after the same younger market in 1981 with Senchal, using heavy advertising. Charles of the Ritz, spent $250,000 and took two and a half years to develop Senchal. Charles of the Ritz spent almost $5 million on network television in the fall of 1981 to launch its second mass market women's fragrance, Senchal.
