The mid-1970s was a time of cultural shifts and fashion experimentation. Following the tumultuous 1960s, which saw significant social and political changes, the 1970s continued to break traditional norms. This decade was marked by a mix of rebellion against the status quo and a desire for individual expression. Disco culture was flourishing, with its vibrant, extravagant fashion, while the punk movement was beginning to emerge, challenging conventional aesthetics and societal expectations. Amid this backdrop, fashion designer Elsa Schiaparelli, known for her avant-garde and surrealist designs, made a significant impact.
Schiaparelli, a contemporary of Coco Chanel, was renowned for her bold, unconventional approach to fashion. Her designs often featured unexpected elements, such as her famous lobster dress and her collaborations with surrealist artist Salvador Dalí. Schiaparelli's connection to perfumes was a natural extension of her brand, blending her artistic vision with olfactory creations. She understood that a fragrance could be as much a part of a woman's identity as her clothing, and her perfumes were designed to complement her daring fashion.
The name "Shocking You" is a nod to Schiaparelli's iconic fragrance "Shocking," which was introduced in 1937 and named after her signature shocking pink color. "Shocking You," launched in 1976, would evoke the same sense of surprise and boldness that characterized Schiaparelli's work. The name suggests a fragrance that is daring, provocative, and unapologetically bold, capturing the spirit of the era's desire for self-expression and rebellion.
"Shocking You" would be an appropriate name for a perfume because it encapsulates the essence of Schiaparelli's brand—unconventional, vibrant, and designed to make a statement. It implies a scent that would stand out, defy expectations, and leave a lasting impression, much like Schiaparelli's fashion.
