In 1939, the time period when Schiaparelli launched the perfume "Snuff," the world was on the brink of World War II. This era was characterized by a blend of elegance and practicality in men's fashion, reflecting a society poised between the opulence of the pre-war years and the impending austerity of wartime. Tweed suits were particularly fashionable, embodying a rugged yet refined aesthetic suitable for both formal occasions and outdoor pursuits.
Elsa Schiaparelli, known for her innovative approach to fashion, also ventured into the realm of men's fragrances with "Snuff." The name "Snuff" was inspired by the color brown, which Schiaparelli whimsically dubbed "Snuff," likening it to the fine, powdered tobacco used for sniffing. This choice of name cleverly tied the fragrance to a sense of tradition and sophistication, evoking an image of old-world charm and refinement.
"Scent" would appeal to men who appreciated classic, understated elegance. The fragrance itself was classified as dry, woodsy-mossy, perfectly complementing the rugged yet polished style associated with tweed suits and outdoor activities. It would likely resonate with gentlemen who valued subtlety and timeless sophistication in their grooming choices.
The word "Snuff" evokes images of finely ground tobacco, old leather-bound books, and perhaps even the rustic charm of a gentleman's study. It carries connotations of tradition, refinement, and a hint of nostalgia for a bygone era of masculine elegance.