Launched in 1990, Victorian Corsage by Jovan tapped into the nostalgia and fascination with the Victorian era that had resurged in the early 1990s. The name “Victorian Corsage” conjures up images of a romantic, bygone time—a period known for its refined femininity, elaborate fashion, and a certain restrained elegance. The term “Victorian Corsage” evokes the visual of a woman dressed in rich fabrics, intricate lace, and voluminous skirts, her waist cinched with a corset, a corsage—a small, decorative bouquet of flowers—pinned to her gown. This imagery embodies both beauty and formality, capturing the essence of a time when women were often viewed through a lens of delicate, traditional femininity. The corsage, a popular accessory in Victorian society, was a symbol of genteel refinement and social grace, often given as a gesture of affection or admiration. The perfume name thus implied an invitation to step into that world, offering a sensory experience that complemented the soft, floral motifs of a woman’s perfume wardrobe.
The early 1990s—when Victorian Corsage debuted—was a period marked by a revival of historical influences, as many people found comfort in the nostalgia of earlier times. This decade, often referred to as part of the "grunge" era, also saw a rise in the popularity of more romantic and traditional aesthetics. The popularity of Victorian-inspired fashion—seen in flowing dresses, laces, and corsets—echoed a broader trend that celebrated an era of elegance and propriety. The 1990s were influenced by the cultural landscape of both the 1980s and early 1990s, with the increasing interest in nostalgia (including historical fashion) and a desire for romanticism amid a rapidly changing world. This era’s fashion was influenced by Victorian-style elements, as seen in the return of lace, ruffles, and the return of corsets as fashion statements.
